Maintaining a strong online and social media presence is important for any realtor. It has become one of the best and fastest ways to do business in today’s fast-paced environment, where online marketing plays a big role in the decision-making process in many transactions.
However, let’s face it: you can’t ALWAYS be online and manning your email inbox, right?
Every realtor knows that a good portion of one’s daily interactions still tend to happen offline, but that doesn’t mean that your online and offline marketing strategies need to function separately. Your online marketing efforts don’t have to be neglected just because you’re not at your desk, and vice versa.
Instead, the best case scenario is that the two amplify and promote each other, and form a cohesive whole that, ultimately, brings business your way.
So here are some ways on how you can reinforce your online marketing even if you’re offline.
Official Corporate Identity
From your calling card, your official company stationery, to your office signage, make sure to include details and links to your online assets. Include your website URL, and as much as possible, also include details that point to your social media accounts.
It may sound like a lot of information to fit in, but a good graphic designer should be able to help you put all of this together in an aesthetically pleasing, and effective way.
Physical Marketing Assets
As with the previous point, use whatever real-world marketing assets you may have to help point people (and possibly their friends, too) to your online accounts. Add your site URL and social media account info to items such as brochures and pamphlets, corporate giveaways, mailers, gift tags, thank you notes, greeting cards, banners, standees, and so on.
Once you have these items on hand, distribute them appropriately. Venues for this could include your office reception, trade show booths, social events that you are attending, or during an open house.
Traditional Advertising and Marketing Channels
A lot of realtors have not completely abandoned traditional marketing channels, and that is NOT necessarily a bad thing. In fact, this can be a great way to promote your online presence, too.
Thinking of running a print ad, a radio ad, a billboard ad, or maybe even a local TV commercial? Remember to include your website URL in the copy and/or script! A simple “Visit our website at….” Or “Follow us on Twitter at…” could make a difference, and once might be surprised at how a lot of people do tend to respond to such call-to-actions.
Events and Face-to-Face Networking
Networking is a realtor’s bread and butter, and if you’re ever invited to a social event, or if you’re to be a speaker at a show, remember that it’s a great way to invite people over to your site and social media accounts.
In fact, if you’re presenting as a speaker, it has become the norm to include your site URL as well as links to your social media accounts in your presentation slides.
Even without slides, though, it is perfectly acceptable to mention your online presence at the beginning and/or end of your segment, so make sure to grab this opportunity to do so.
These are just a few ways on how to keep your online marketing strategy going even if you aren’t at your laptop or on your phone.
Remember that the main goal is to give people you meet offline a chance to find you online later. They may be busy NOW, probably socializing or listening to another speaker on stage; or they could be stuck in traffic while listening to the radio; or maybe they’re sorting through their mail at the end of a work day; but hopefully, you’ve given them an avenue to reach out to you again.
Do you have your own offline ways of inviting people to get in touch with you online? Let us know in the comments!