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Better Words = Better Sales. 10 Keywords to Use in Your Real Estate Listings

As the adage goes, you have one chance to make a good first impression.

And where does that first impression start?

Contrary to popular belief, the first impression doesn’t happen the moment a potential buyer walks in the front door. It starts with the listing. As a realtor, don’t...

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Slushy snow, frozen landscaping, dark days – it’s no secret that winter is a tough real estate season for those far from the equator. Sellers rarely want to go on the market during the colder months and buyers more often than not stay away from making purchases until spring. But there are a few tricks to help keep your real estate sales funnels strong ...

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So Many Events! Realtors Should You Bother Going?

The real estate world is a social space with more conferences, meetups, and mixers than you could ever attend.

You’re busy but have the best intentions to attend the next function. You miss board events, decline event invites on Facebook, regret not attending the “big conference”. But are you really...

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A professional website can be an amazing marketing tool for any real estate business, but if you don’t know how to maximize that digital space, then you could be missing out on potential business opportunities. Get the most out of your site by following these simple tips and tricks.

1. Keep Your Content Fresh - Outdated listings, old contact information, irrelevant...

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This is Part 2 of a 2-part series on e-newsletter marketing for realtors. Find Part 1 here!

It used to be that a Realtor’s marketing options consisted mostly of direct mailers, fridge magnets and print ads. Thanks to the internet, there’s a better way to get your name out there (and it’s a lot cheaper too!). An email newsletter can be a fantastic...

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This is Part 1 of a 2-part series on e-newsletter marketing for realtors.

Realtors, Here Are 3 Reasons Why You Should Care About E-newsletter Marketing

This is Part 1 of a 2-part series on e-newsletter marketing for realtors.

Figuring out the 'why' behind any concept is often crucial to understanding the 'how.' And when it comes to building a real estate e-newsletter...

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As a realtor, you already know that sellers love putting their property up for sale during the spring and summer months for a number of different reasons; it’s a convenient time to move with kids, the exterior of the house is easier to upkeep in warmer months, the extra daylight time means more opportunity for showings, and in general, people look for a fresh...

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Real estate marketing has always used compelling imagery and video to lure in potential clients. It should come as no surprise that realtors are turning to Instagram to help push their marketing. A powerful relationship building tool (when used the right way), the most successful agents on the social media channel are sharing images of everything from office antics...

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Running a real estate channel can be challenging. Whether it’s on a social media platform like LinkedIn or Facebook, or on your blog, one question remains: what content do you populate the page with? Curating and creating relevant, high-quality content for your real estate website is an important part of retaining and attracting potential clients. But sometimes,...

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Sometimes it seems like every other task, no matter how big or small, is infinitely more interesting than writing a thought-provoking blog post. ‘Oh, this receipt needs to be filed away? I’ll just do that real quick. And is that a crumb on the floor? This place really could use a good cleaning.’

Three hours later, your home office might be free of...

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