Thursday, July 31, 2014

Fully responsive real estate websites on myRealPage

It’s really amazing what a website developer can do with the myRealPage platform. Just don’t take my word for it, simply ask any of the web developers and designers that have worked with the system in the past and get their own response. I remember one of them calling me the first time he tried it. He had been working for months on another CMS and was coding...

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Wednesday, July 30, 2014

Tips on creating your website’s “call to action” buttons

When creating your real estate website, one aspect that you need to focus on will always be the call to action. Typically the call to action is targeted to be the cornerstone in the sales funnel. It’s meant to guide the potential client in the desired direction. A “click here to read more” will not strike the homerun you need to score that sale as...

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Tuesday, July 29, 2014

Real estate terms translated into plain english

Don’t you get a bit aggravated when people start talking in acronyms and weird computer jargon that sounds like ‘Klingon’ to you? Ok, I know I geeked out a bit with the ‘Klingon’ there but you get the gist. Sometimes you just don’t want to interrupt and ask what the term means in the middle of a conversation. If that is the case...

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Thursday, July 24, 2014

How important are video tours for your real estate listings?

Have you ever booked a vacation to a place where you’ve never been before? More than likely you’ve gone online and “googled” the place up and found information, photos and videos about the location, right?

You’ve spent some time viewing the photos but still image photos don’t show the whole picture, pun intended. Then you discover...

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Wednesday, July 23, 2014

How do I get more real estate leads from Facebook?

So you’ve got your Facebook Page for your real estate business setup. You have a nice cover photo and added your real estate listings to your Facebook page. But have you actually received any leads from your Facebook Page? If your response is leaning towards a negative then this what you do:

1. Use a call to action in your cover photo

Earlier this year, Facebook...

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