Four Essential Tips for Becoming a Neighbourhood Real Estate Expert


The goal of any realtor is to become a go-to agent; you want prospective clients to turn to you because you have proven expertise that’s hard to rival. That expertise could be in the areas of condos, retirement residences or first homes. Or it could be in a neighbourhood.

If you want to become the real estate ruler of a certain ‘hood, a plan of attack...

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10 Ways to Generate Leads From a Realtor Website


In 2016, a website is about much more than giving information. A great website can help realtors capture more and better leads, and turn prospects into real clients. But it’s not enough to throw your biography, phone number and a few photos up; it takes creativity to turn online eyeballs into real-life business. 

Here are 10 actionable ways to generate...

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As a REALTOR® there are two questions that are music to your ears. 

“What do you think my home is worth?”
“What are home selling for in my area?”

You know at this point the door has just opened to a potential listing.


Sounds Like They Need A Custom Market Report

A custom market report is something the potential seller craves....

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Better Words = Better Sales. 10 Keywords to Use in Your Real Estate Listings

As the adage goes, you have one chance to make a good first impression.

And where does that first impression start?

Contrary to popular belief, the first impression doesn’t happen the moment a potential buyer walks in the front door. It starts with the listing. As a realtor, don’t...

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Slushy snow, frozen landscaping, dark days – it’s no secret that winter is a tough real estate season for those far from the equator. Sellers rarely want to go on the market during the colder months and buyers more often than not stay away from making purchases until spring. But there are a few tricks to help keep your real estate sales funnels strong ...

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So Many Events! Realtors Should You Bother Going?

The real estate world is a social space with more conferences, meetups, and mixers than you could ever attend.

You’re busy but have the best intentions to attend the next function. You miss board events, decline event invites on Facebook, regret not attending the “big conference”. But are you really...

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A professional website can be an amazing marketing tool for any real estate business, but if you don’t know how to maximize that digital space, then you could be missing out on potential business opportunities. Get the most out of your site by following these simple tips and tricks.

1. Keep Your Content Fresh - Outdated listings, old contact information, irrelevant...

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This is Part 2 of a 2-part series on e-newsletter marketing for realtors. Find Part 1 here!

It used to be that a Realtor’s marketing options consisted mostly of direct mailers, fridge magnets and print ads. Thanks to the internet, there’s a better way to get your name out there (and it’s a lot cheaper too!). An email newsletter can be a fantastic...

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This is Part 1 of a 2-part series on e-newsletter marketing for realtors.

Realtors, Here Are 3 Reasons Why You Should Care About E-newsletter Marketing

This is Part 1 of a 2-part series on e-newsletter marketing for realtors.

Figuring out the 'why' behind any concept is often crucial to understanding the 'how.' And when it comes to building a real estate e-newsletter...

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As a realtor, you already know that sellers love putting their property up for sale during the spring and summer months for a number of different reasons; it’s a convenient time to move with kids, the exterior of the house is easier to upkeep in warmer months, the extra daylight time means more opportunity for showings, and in general, people look for a fresh...

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