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Real estate marketing has always used compelling imagery and video to lure in potential clients. It should come as no surprise that realtors are turning to Instagram to help push their marketing. A powerful relationship building tool (when used the right way), the most successful agents on the social media channel are sharing images of everything from office antics to neighbourhood hot spots to help seal connections with their followers All while promoting their real estate businesses.

Get inspiration for your own Instagram strategy from these fellow realtors. Some are even myRealPage customers, but they are all totally winning the ‘gram game!

The BREL Team - Instead of just throwing up photos of listings, this team of real estate agents tells Toronto’s story! Whether it’s a snap from a delicious brunch spot in town or shots of unique furniture from their fave antique shop, The BREL Team does a great job at showing off the very best of their city. Taking Instagram followers on adventures through various Toronto neighbourhoods isn’t just a great way to keep people engaged, it also helps drive an important point home: BREL knows their town better than anyone else out there. 


UP Real Estate Group - Sharing the behind-the-scenes action of your business is one of the best ways to connect on a personal level with followers, and that’s exactly what the UP Group does so well. Those that follow along are often invited to attend community charity events, inspiring business conferences, and even listing video-shoots through fun clips and photos taken by the agents. Showing a little humanity is key when building relationships over social media which is why UP works hard to share as many real life moments with their audience as possible.


Grant Smith of Calgary Real Estate - Think you know all that the Calgary real estate scene has to offer? Well, get ready for Grant Smith to school you. Hundreds of pictures featuring million dollar luxury listings pepper this successful realtor’s Instagram account (people love pretty, don’t forget), but it’s the variety of mini house tour clips that really make Smith’s channel something special. Usually associated with promo for his open houses, the video clips work wonders on generating interest and buzz – just ask his gang of over 2,000 followers!

So don’t be afraid to explore the possibilities of using Instagram for your real estate business. If other Realtors can do it, so can you!


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