DDF Is Here! Data Distribution Facility (DDF) feeding myRealPage Websites

DDF Is Here! Data Distribution Facility (DDF) feeding myRealPage Websites

DDF or Data Distribution is all the rage in Canadian real estate, opening up access to MLS® data like the industry  has never seen.

In a nutshell, the new DDF (Data Distribution Facility) will provide three things not previously available to real estate brokerages. 

Brokerages will be able to…

  1. Decide if they want their listings shared on each others national, provincial or local websites
  2. Decide if they want to syndicate their Office Listings to third party providers
  3. Decide if they want to syndicate listings to listings aggregators

In a nutshell DDF allows agents and brokers to allow their listings to be part of a national shared pooled of MLS data for the purpose of online marketing. This means you as REALTOR® can display any listing that is in the DDF pool on your website. Naturally you’d want to stick to your own market. 

Its important to understand that it is NOT every listing in your  market or board has. It is all the listings of the brokers that have agreed to participate in DDF. This number is growing all the time and is well above 80% in most markets in Canada. Some very close to 100%. Naturally, in the case of a real estate board that had no data sharing prior to DDF this is a huge improvement.

There are real estate boards who participate in reciprocity which allows REALTORS® to already do the same thing as DDF but with all the listings. Those REALTORS® would find they are better sticking to their reciprocity feed vs changing to DDF.

If you are part of the following boards your current board supplied data feed offers you better options so no need to make a change to DDF:

REBGV, FVRB, CADREB, CREB, EREB, ARR and TREB

But if you are not part of those boards or a board offering reciprocity you can benefit from DDF.

You can use all the features as a non DDF myRealPage website with a reciprocity feed can. All the MLS search tools, can create predefined searches, an awesome mobile website with GPS enabled search and many more.

CondosBarrie.com is one of these websites using the DDF feed to load listings to their site. Matt Johnston and The Johnston Team are targeting all of the Condos in the Barrie, Ontario area and created a super clean, niche site serving condo buyers and sellers in Barrie. Every listing is automatic.

So, were you discouraged because you didn’t have access to automatically load listings to your site along with all the other great features we offer? The wait is over! Contact us and let us help you get your DDF feed up and running.

So, were you discouraged because you didn’t have access to automatically load listings to your site along with all the other great features we offer? The wait is over! Contact us and let us help you get your DDF feed up and running.

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