How to Use Instagram Stories to Elevate Your Real Estate Brand

How to Use Instagram Stories to Elevate Your Real Estate Brand

Since the release of Instagram Stories earlier this year, businesses and personalities have the new opportunity to reach their Instagram audience through short video snippets. These stories last just for 24 hours and give viewers a candid (and quick) look into your brand and daily happenings.

For real estate businesses, Instagram Stories are a great way to share your daily life and to feature your brand in a fun and personal way. Think of it like Snapchat, but for professionals.

Here are 5 ways to use this catchy medium to elevate your social media presence.

1. Use a catchphrase

One way to stay on brand while showcasing different elements of your business is to use a catchphrase. Think of a snappy phrase, like DJ Khaled’s “major keys to success,” that can apply to your business.

Repeating this phrase in your stories will help create a narrative that viewers will associate with your business and your company’s mantra.

Don’t be afraid to give a face to the work behind your business – whether that’s you or a team member. The Stories channel is perfect for being personal.

2. Share the views

People love imagining their alternative lives and with Stories, you can provide a fun portal.

For example, in addition to showing virtual open houses, you could take a panoramic video of the view from the balcony of a property. You could even take an autumn walking tour of the neighborhood or have a coffee at the local café.

These short-lasting stories give way for niche content that may not be as suitable for longer-lasting social media posts.

3. Forego the filters

It may seem contradictory on a network that features so many lovely filters as a feature, but Stories are so in the moment and honest that you could skip the “filtering” that takes places on other social media platforms.

Your Stories don’t need to feature the same polished, perfect (and sometimes even plastic) imagery that is intended for a longer shelf life. Instead, focus on creating content that is authentic, unfiltered and honest to your business. You can even doodle and write on your content!

4. More collaborators means more fun

Another great aspect of Stories is the room for collaboration. Since the content only lasts 24 hours, there’s a demand for constant and new videos.

You and your co-workers can take turns as the guest curator of the week, showcasing the various open houses, office life and events your real estate business participates in.

Special guests or new homeowners can even do takeovers or be featured. Stories are such a great way to share a peek of who you are as a company – so make sure everyone gets a go!

5. Beating the algorithm with a story

Since Stories rest at the top of a user’s feed, they are always displayed to everyone following you. So posting a daily Story ensures your brand stays top of mind (and top of feed!).

In addition, the feature allows you to add multiple photos and videos, and stacks them chronologically, allowing you to create content throughout the day. Think about creating a flow to your content as the day progresses, encouraging your followers to check in throughout.

Have you tried Instagram Stories for your business yet?

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