5 Real Estate Instagram Posts That Convert
If you’ve ever created and published a real estate Instagram post that did well — way more likes than usual, several comments, new followers — you know how good it feels.
Not because it’s fun to see your phone light up with each engagement, but because you know that you truly resonated with your audience and you’re reaping the rewards.
Of course, coming up with these kinds of winning posts isn’t easy. Not every idea can be a great idea. And when you’re busy trying to run all the other parts of your real estate business (like, selling houses), planning awesome Instagram content is even harder.
This post is for any agent who’s in need of some Instagram inspiration.
Next time you’re planning content for your Instagram account, borrow one of these five real estate Instagram post ideas.
1. The Meme Post
The concept
The idea here is to poke fun at some aspect of the real estate industry that anyone can understand and have a laugh at. Like the indecisiveness of first-time buyers or when a property turns out to look nothing like the listing photos.
The image
A meme is usually a photo with text pasted on top. Check out our guide to real estate memes here for best practices when creating your own memes, and some sample memes you can use for your own account.
Here are a few more we like:
View this post on Instagram
View this post on Instagram
The caption
Keep it light (don’t be mean!) and short. Try to boost engagement by asking your followers to tag a friend or comment. Ideas include:
- Real estate truth 😂Who can relate?
- If you’ve ever bought a house, then you know 😁 Tag someone who needs to see this
- As a real estate agent, I can confirm this is 100% accurate 😜
2. The Home Inspiration
The concept
A stunning image will always grab someone’s attention as they scroll through their Instagram feed. Inspire your followers with a drool-worthy photo of a home.
The image
For the most impact, choose one photo (rather than several or a collage) with a specific focus. Like a lush backyard, a crazy amazing pool, a Moroccan-inspired bathroom, a unique front door, a dreamy balcony, or cool interior design details.
You can find these images on Pinterest, Instagram, and the websites of home decor magazines. Always choose high-resolution images (meaning, minimum 1080 by 1080 pixels) and make sure you give credit to the source of the image in the caption.
View this post on Instagram
View this post on Instagram
The caption
Something short and sweet, or punny. Ask your followers for their opinion. And always tag the image source. Like…
- Cactus makes perfect 🌵 📸: @natalieanastasia
- Bar seat for one and a martini, two olives, please and thanks 🍸 📸: @thejungalow
- Now that’s a statement 😵3-D kitchen backsplash, yay or nay? 📸: @archdigest
3. The Quote
The concept
Quotes are another tried-and-true form of content on Instagram. For whatever reason, users don’t seem to tire of seeing text-based posts. Quotes can be actual quotations from well-known people, or just funny or inspirational phrases that the poster wrote themselves or sourced from elsewhere (like this).
The image
The text should be the focus of the image. It can be on a solid coloured background, or atop a wallpaper-like background (so long as the pattern isn’t too busy). If you’re going to post quotes or sayings regularly, come up with a consistent style so that these posts look cohesive on your feed.
There are many apps that you can use for creating these kinds of posts; Instagram, Pinterest, traditional media, and your own imagination are the best source for quotes. Always give credit to the person quoted or your quote source.
View this post on Instagram
View this post on Instagram
View this post on Instagram
The caption
It should reflect on or expand upon the quote content. If the quote is funny, add a follow-up or a tongue-in-cheek response. If it’s inspiring or motivational, throw in your own two cents. For example:
- The days are long but the years are short. Make every minute count 👊
- Home is also where the WiFi connects and pajamas count as clothes, and saltines and PB are an acceptable dinner 🏠
- Choose time out, not time’s up 💪
4. The Local
The concept
Great real estate agents have a ton of insight and expertise on the geographic areas they serve. Like what the best schools are, which cafe makes the best croissants, and where to go for summer picnics. An agent can show off their chops on Instagram with a local-focused post.
The image
Pick one thing about your area to focus on per post, rather than a long list. The photo should be high-quality, and instantly attention-grabbing. Such as a close-up shot of a mouth-watering slice of pizza, or a photo of a charming cafe patio. Take your own if your photography skills are up to snuff, source a photo from someone else (location tags on Instagram can help you find a great shot), or ask the establishment you want to feature if they have images you can use.
View this post on Instagram
View this post on Instagram
View this post on Instagram
The caption
Dish about what makes the place a favourite of yours. Tag the business, if they’re on Instagram. Pose a question to your followers, too. Such as:
- Montreal’s best classic brunch? Le Vieux Velo. Bacon, avocado, and brie eggs benedict wins every time 👍Agree or disagree?
- Here’s a Toronto insider tip: visit the Tuesday farmer’s market in Trinity Bellwoods around 5 p.m. Pick up fresh bread from the bakery stall and a dozen shucked oysters from the market’s oyster guy. Boom — instant after-work picnic 🍞
- My favourite view in all of Vancouver: Queen Elizabeth Park. What’s yours?
5. The Personal
The concept
As a real estate agent, who you are as a person is part of your business brand. In addition to experience and skills, your personality, interests, and values help attract potential clients. Your website bio is one place to tell your story; Instagram is another.
The image
No headshots. Think photos of you with family or at an event, a behind-the-scenes photo on the job, or a selfie of a relatable moment (walking the dog, painting a room, making dinner, etcetera).
View this post on Instagram
View this post on Instagram
View this post on Instagram
The caption
A caption that introduces you, along with a few fun facts that offer a window into your personality, is perfect. Add a fun question to the end of the caption to encourage your followers to comment. Every few months or so, post a photo of yourself along with a caption that says something like:
- Have we met? For anyone new around here, lemme take a second to properly introduce myself.
- Hi! I’m Sarah. I’m not a regular Ottawa real estate agent. I’m a *cool* Ottawa real estate agent (brownie points if you know what movie I’m referencing).
- ✨I’ve been living and loving O-Town my entire life. And helping buy and sell Ottawa homes for the last 10 years.
- ✨I have a sweet rescue pup named Juno. You’ll see her a lot around here.
- ✨I’m a wannabe yogi who can barely touch her toes and thinks that the Rolling Stones are a perfect yoga class soundtrack.
- ✨I’m a pizza freak; ask me where to get the best pie in the city.
- 👉 Now tell me your thoughts: does pineapple belong on pizza?
What’s the handle of your own Instagram account? Let us know in a comment below and go ahead and follow us over at @gomyRealPage.
