It’s not easy being green. Newly minted realtors might feel like they’re ready to take on the market, but there are some things that only experience can teach. That’s what makes year one as a realtor so...
What’s better than creating buzz for your real estate business? When someone else creates the buzz for you — for free! That’s the beauty of press. And that’s why press attention is often tricky to attract, especially...
What do movies and real estate have in common? No, it’s not Annette Bening in American Beauty (“I will sell this house today. I will sell this house today.”) Movies need a great story that engages the...
RE/MAX has recently announced that they have refreshed the company’s logos. From the official press release: “The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to...
The holidays are a weird time. For real estate listings, that is. On one hand, the holiday season tends to separate the serious buyers from the merely curious (less time wasted!). On the other hand, interest in...
The Internet has equipped us with more information, tutorials and access than we’ve ever had before. And that’s great. We’ve got the world at our fingertips. But it also means that plenty of home buyers and...
It’s hard out there for a newbie real estate agent. Clients value experience, competition is tough, and networking is intimidating. All of these elements come into play during the listing presentation -- a tough but crucial event...
Q4 has arrived. You’ve made it! The year’s end is in sight, including holiday parties, family time and maybe even a vacation!? One question though. How are you feeling? How are you really feeling? Exhausted? Unmotivated? Disinterested? If...
How many thank-you notes have you written in your real estate career? 20? 60? 200? Whatever the number, if you’re doing business, you’re writing thank-you notes. They’re a staple practice in the business world to this day...
Today, we’re talking client gifts. Not the kind of gifts you give after a sale (if you want our tips on strategic closing gifts, we’ve got you covered here), but the sporadic, “just because” kind of...
Imagine this. You and I are sitting at a downtown coffee shop, having a casual chat about the real estate market today. You decide to probe deeper into the business side of things. “I want to...
Raise your hand if: Your Facebook newsfeed seems to be clogged with memes and silly videos these days You’ve noticed engagement on your Facebook business page is way down You want to get more real...
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