It’s not easy being green. Newly minted realtors might feel like they’re ready to take on the market, but there are some things that only experience can teach. That’s what makes year one as a realtor so important. Those first 12 months are when new realtors will...
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What’s better than creating buzz for your real estate business? When someone else creates the buzz for you — for free! That’s the beauty of press. And that’s why press attention is often tricky to attract, especially for small businesses that don’t have their own PR teams. But...
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What do movies and real estate have in common? No, it’s not Annette Bening in American Beauty (“I will sell this house today. I will sell this house today.”) Movies need a great story that engages the viewer. So do realtors! Part of your job is to tell stories...
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RE/MAX has recently announced that they have refreshed the company’s logos. From the official press release: “The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being...
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The holidays are a weird time. For real estate listings, that is. On one hand, the holiday season tends to separate the serious buyers from the merely curious (less time wasted!). On the other hand, interest in house shopping from all buyers tends to drop off during...
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The Internet has equipped us with more information, tutorials and access than we’ve ever had before. And that’s great. We’ve got the world at our fingertips. But it also means that plenty of home buyers and sellers are increasingly convinced that they can tackle real estate...
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It’s hard out there for a newbie real estate agent. Clients value experience, competition is tough, and networking is intimidating. All of these elements come into play during the listing presentation -- a tough but crucial event for new real estate agents. Listing presentations are the best opportunity...
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Q4 has arrived. You’ve made it! The year’s end is in sight, including holiday parties, family time and maybe even a vacation!? One question though. How are you feeling? How are you really feeling? Exhausted? Unmotivated? Disinterested? If so, you might be experiencing realtor burnout. It can strike...
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How many thank-you notes have you written in your real estate career? 20? 60? 200? Whatever the number, if you’re doing business, you’re writing thank-you notes. They’re a staple practice in the business world to this day due to their insane effectiveness. Whether you’ve earned the listing,...
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Today, we’re talking client gifts. Not the kind of gifts you give after a sale (if you want our tips on strategic closing gifts, we’ve got you covered here), but the sporadic, “just because” kind of gifts that make your client feel appreciated — and make...
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Imagine this. You and I are sitting at a downtown coffee shop, having a casual chat about the real estate market today. You decide to probe deeper into the business side of things. “I want to work smarter, not harder. What’s the easiest way to generate...
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Raise your hand if: Your Facebook newsfeed seems to be clogged with memes and silly videos these days You’ve noticed engagement on your Facebook business page is way down You want to get more real estate leads from Facebook Check, check, and check? We thought so. Facebook...
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