We live in an on-demand world. Need someone to pick up your dry cleaning? There’s an app for that. Want a blowout before a big event? There’s an app for that, too. You can buy something from Amazon and have it show up the next day. If you’re craving...
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The topic of real estate photography for listings gets a lot of air time. Rightfully so. High quality photography that makes every house, condo and cottage look like something out of a magazine is hugely important for listings. But you know what else is important? The words. Amazing...
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Summer is over for us in North America. No more summery open houses. No more client meetings on patios. Cold temperatures are rolling in, and the first snowfall isn’t that far away. Yep, the fourth quarter is soon here, and so is a big dip in motivation. Or...
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You’ve heard that webinars are an effective way to grow your online presence, get more clients, and bring in more sales. So you start looking into the hows of incorporating this tool into your own online real estate business. You discover that the tools to run webinars...
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We’ve all seen the difference a good home stager can make. A skilled stager can take an outdated, empty, boring or downright ugly home and turn it into a property that attracts competing offers. There are even stats to back it up: according to the National Association...
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Quick! Which iconic non-fiction book is nearly 30 years old, has been translated into more than 30 languages, and has sold a crazy 25+ million copies worldwide? That would be Stephen R. Covey’s The 7 Habits of Highly Effective People – A.K.A. one of the most...
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Go where your audience is. This is a classic principle when it comes to marketing your real estate business, but one that is often overlooked. In a world where you want to be everywhere at all times, it’s easy to become obsessed with doing it...
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How familiar are you with BuzzFeed? If you’ve perused the uber popular media site even just a handful of times, then you’ve probably noticed articles like these: Can We Guess Which State You Live In With This '90s Movie Test? Reply To These Texts And We'll...
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So you’ve recently gotten Market Insight installed on your real estate website… now what? Well, you need to get people to use it of course! If you’re wondering how to promote Market Insight to get the leads rolling in, then this post is for you. Since Market Insight...
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Nothing brings the people of the Internet together like a good meme. There’s something about those instantly recognizable images overlaid with bold text that perfectly convey a feeling or thought, and give people a way to relate to one another with a genuine funny moment. Real estate...
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To drone or not to drone? That’s the question plenty of REALTORS® have asked themselves in the last few years, as the flying, camera-equipped thingamajigs have transitioned from a novelty tech item to a bonafide photography and videography tool. The answer? DRONE! We feel pretty strongly that using...
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When it comes to what Facebook users see in their news feeds, Facebook’s goal is pretty simple: show people the content that matters to them the most, and show it to them first in their feed. To give users that tailored, first-things-first experience, Facebook uses...
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