Using Twitter as a marketing tool for your real estate business? Awesome. What about tools for Twitter? Sure, Twitter on its own can be a super effective way to build an audience and keep your name top of mind. But when you incorporate tools for...
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Once upon a time, on top of the usual face-to-face networking, a realtor could get leads and clients by simply running an ad in the paper or posting flyers and brochures around a neighborhood. If one happened to have the budget for it, perhaps one...
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Every year, the color company Pantone picks a Color of the Year that they feel best represents the mood for the coming months ahead. As could be expected, their picks tend to greatly affect related industries such as graphic design, fashion, architecture, and perhaps the...
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The biggest challenge of realtors in 2017: standing out from the pack and making sure that it’s your name that comes to a prospective client’s mind. A strong, well-rounded marketing plan is key, of course, but it takes time to work. What if we told you there...
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When it comes to advertising your realtor business online in 2017, it’s hard to beat the return-on-investment of Facebook Ads. Paying to play on Facebook puts your marketing message directly in the hands newsfeeds of your targeted audience. We like Facebook Ads for being budget-friendly and...
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Newsflash: millennials are officially taking over as the largest adult generation in history. What does that mean for you and your realtor business? You’ll need to cater to them, and that will require a fine-tuning of your marketing strategies. Here are a few points that you'd...
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Facebook Live is the hip new marketing tool on everyone’s tongue. It’s trendy, it’s cool, and it presents exciting opportunities for realtors. We’ve discussed ways to use live-streaming apps before, but now it’s time to talk best practices and tips for using Facebook Live to...
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If you want to thrive (and not just survive) as a realtor in 2017, then you need to start harnessing the power of digital marketing tools that can seriously change your game — forever, and for better. Sure, you’ve heard of the following tools, but are...
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Long live YouTube! Despite the many video-sharing platforms that have been introduced in recent years, YouTube has remained king, attracting millions of views and thousands of uploads each and every month. With such a huge and consistent audience, it only makes sense that realtors take advantage...
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A house is not a home without the care and special treatment that you or your sellers put into it. From the living room loveseat to the little accents on your bedside table, interior design plays a large part in making a listing a favourable...
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Everyone loves holidays. From classics like Christmas and Canada Day (or the Fourth of July for our American readers), to the more modern celebrations like Pi Day or May the Fourth, there’s perhaps nothing more that people love than to kick back and celebrate the...
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A good realtor never rests on his or her laurels. The marketing techniques that worked for you in the past might not be so effective now. Keeping up with real estate trends, changes and innovations is key to cultivating leads and winning business. Take note...
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