Slushy snow, frozen landscaping, dark days – it’s no secret that winter is a tough real estate season for those far from the equator. Sellers rarely want to go on the market during the colder months and buyers more often than not stay away from...
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So Many Events! Realtors Should You Bother Going? The real estate world is a social space with more conferences, meetups, and mixers than you could ever attend. You’re busy but have the best intentions to attend the next function. You miss board events, decline event invites on...
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This post was updated on 09/15/2017. A real estate agent without a website is like a photographer without a camera. Or something like that. Realtors need a website. It’s essential to doing business in the digital age. It’s key to being discovered online, and to helping prospective...
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This post was updated on 09/15/2017. This is part two of a two-part series on e-newsletter marketing for REALTORS®. Read part one, about why e-newsletter marketing is important for real estate agents, here. It used to be that a real estate agent’s marketing options consisted mostly of...
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This post was updated on 09/15/2017. This is part one of a two-part series on e-newsletter marketing for REALTORS®. Read part two, on how to build a strong newsletter list, here. Before we get to how realtors can go about creating and running a successful e-newsletter, we...
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As a realtor, you already know that sellers love putting their property up for sale during the spring and summer months for a number of different reasons; it’s a convenient time to move with kids, the exterior of the house is easier to upkeep in...
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This post was updated on 10/02/2020. Real estate marketing has always used compelling photos and videos to lure in potential clients. So when Instagram came on the scene, it was a marketing match made in heaven. The most successful real estate agents on Instagram are sharing images...
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[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]Running a real estate channel can be challenging. Whether it’s on a social media platform like LinkedIn or Facebook, or on your blog, one question remains: what content do you populate the page with? Curating and creating relevant, high-quality...
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This post was updated on 09/15/2017. On some days (or maybe most days), it seems like everything is more interesting than writing a new blog post. “Hm, I should probably clean the bathroom now.” “Let’s see what’s in the fridge, even though I checked 10 minutes ago and...
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Want to build a bigger client base, establish a healthy online presence for your business AND be known as an expert agent in the industry? Start blogging! There are hundreds of ways to market your real estate business, but content marketing is a low cost, highly...
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This post was updated on 09/15/2017. What makes Twitter a great online tool for real estate agents? It’s free. It’s a public platform. It’s easy to manage from your phone. It can be used to share links, videos and images. It can be used for connecting with anyone and everyone. Used correctly,...
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Tony Fabiano was looking to refresh his website with a new look and feel that complimented his brand. With a new logo created, he wanted to start from the ground up and develop his real estate website with his brand colours. Martin Mayer Productions explained they...
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