7 Costly Mistakes (and Easy Fixes) for Your Real Estate Website

frustrated man

In 2024, a real estate website isn’t just a bonus anymore – it’s essential.

But having a digital presence isn’t enough. Many agent websites make common mistakes that could be costing them valuable leads. Here are the 7 most common pitfalls and how to turn your website into a lead-generating powerhouse:

Using default content

Generic website templates often come with generic content. Yawn! Replace it with your unique personality, expertise, and local knowledge. Showcase your specialties, highlight client testimonials, and offer valuable content like neighborhood guides or market trends. 

Remember, robots crave keywords, but humans connect with stories. Your story is what’s important and what will have people contacting you. Sharing some of your expertise on your real estate website goes a long way.

Buried Treasure

Having a beautiful real estate agent website and not promoting it is like owning a beachfront mansion and keeping the blinds down. Promote your website everywhere! Share it on social media, include it in your email signature, and network with local partners. Don’t be afraid to brag a little – you’ve worked hard on it!

Stock Photo Graveyard

Grainy, blurry images scream “amateur hour.” Invest in high-quality photos and virtual tours that showcase your listings in their best light. Capture stunning interiors, highlight unique features, and let potential buyers virtually walk through the property. 

Have your photographer take those nice photos during the golden hour to give some pizzazz to your listings. Remember, first impressions matter, and visuals are key.

Social Media Silence

Social media is the ultimate traffic driver. Don’t just post listings – share local events, industry insights, and engaging content that resonates with your target audience. Use relevant hashtags, run targeted ads, and engage with followers to build relationships and drive them to your website.

One nice trick is to create a Reddit account and set up some email notifications for specific neighbourhood names or topics where you can chime in. 

Siloed Systems

Your website shouldn’t operate on an island. Integrate it with your CRM, email marketing platform, and other tools to streamline your workflow and personalize the user experience. Allow visitors to schedule appointments, request property information, and connect with you directly through your website.

No Video Magic

Video reigns supreme in today’s digital world. Use video testimonials, property walkthroughs, or market updates to capture attention and connect with potential clients on a deeper level. Show your personality, passion, and expertise – remember, people buy from people they like and trust.

Not having a myRealPage real estate website

Your current website could be restricting customization and limiting your branding potential. Consider investing in a myRealPage website, this platform offers flexibility, design options, and SEO optimization to truly make your online presence your own.

Remember, your website is your digital storefront. By avoiding these costly mistakes and following these tips, you can transform it into a lead-generating machine that attracts clients and helps you close more deals. So, dust off your website, banish the cobwebs, and start shining your online beacon today!

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