How to Build High-Converting Real Estate Landing Pages – with Examples

What is a Real Estate Landing Page?

A real estate landing page is a standalone web page created specifically for a marketing or advertising campaign. Unlike a homepage or other pages on your website, a real estate landing page is designed with a single focus or goal, known as a call-to-action (CTA). In real estate, this could mean signing up for a newsletter, scheduling a consultation, or downloading a property guide.

The Importance of Real Estate Landing Pages

Real estate landing pages serve several critical functions:

• Lead Generation: By capturing visitors’ contact information, landing pages help build a database of potential clients.
• Targeted Marketing: They allow agents to focus on specific neighborhoods, types of properties, or buyer demographics.
• Conversion Optimization: With a clear and concise CTA, landing pages increase the likelihood of converting visitors into leads.

How to Capture Leads Using Real Estate Landing Pages

Capturing leads effectively requires strategic planning and execution. Here are key strategies to consider:

1. Define Your Target Audience

   • Understand who your potential clients are and tailor your content accordingly. Are you targeting first-time homebuyers, luxury property seekers, or investors? The more specific you are, the better you can design your landing page to meet their needs.

2. Create Compelling Content

   • Your landing page should include valuable information that addresses the interests and concerns of your target audience. Use engaging headlines, clear descriptions, and visuals that resonate with potential buyers.

3. Design with User Experience in Mind

   • A well-designed landing page is easy to navigate, visually appealing, and mobile-friendly. Ensure that the CTA is prominently displayed and easy to complete.

4. Offer Incentives

   • Encourage visitors to provide their contact information by offering something in return, such as a free market report, a property evaluation, or exclusive access to new listings.

5. Leverage Social Proof

   • Include testimonials, success stories, or endorsements from satisfied clients to build trust and credibility.

6. Implement SEO Best Practices

   • Optimize your landing pages for search engines by using relevant keywords, meta descriptions, and alt tags for images. This will help attract organic traffic to your page.

Using Real Estate Landing Pages to Promote Neighborhoods

Promoting specific neighborhoods through landing pages is a powerful way to attract buyers interested in particular areas. Here’s how you can effectively use landing pages for neighborhood promotion:

• Highlight Neighborhood Features

  • Include information about local amenities, schools, parks, and transportation options. Use images and videos to showcase the neighborhood’s unique qualities.

• Provide Market Insights

  • Share data and insights about the local real estate market, such as average home prices, trends, and recent sales. This information can position you as a knowledgeable expert in the area.

• Create Community Guides

  • Offer downloadable guides or brochures that provide detailed information about the neighborhood, including dining, shopping, and recreational activities.

• Host Virtual Tours

  • Include virtual tours of properties and the surrounding area. This can give potential buyers a feel for the neighborhood without having to visit in person.

Growing Your Real Estate Business with Real Estate Landing Pages

Landing pages are not just about lead capture; they’re a crucial part of a broader strategy to grow your business. Here’s how to integrate landing pages into your overall marketing strategy:

1. Track and Analyze Performance

   • Use analytics tools to monitor the performance of your landing pages. Track metrics such as conversion rates, bounce rates, and time spent on the page to understand what’s working and what needs improvement.

2. A/B Testing

   • Experiment with different headlines, images, CTAs, and layouts to see what resonates best with your audience. A/B testing helps refine your landing page for optimal results.

3. Integrate with CRM Systems

   • Ensure that your landing pages are connected to your Customer Relationship Management (CRM) system. This allows for seamless lead management and follow-up.

4. Use Retargeting Ads

   • Retarget visitors who didn’t convert on their first visit with ads that remind them of your offerings and encourage them to return.

5. Align with Content Marketing

   • Create blog posts, videos, and social media content that drive traffic to your landing pages. Use these channels to engage with potential clients and provide additional value.

Examples of High Converting Real Estate Landing Pages

Scott Bellamy’s Free Calgary Home Evaluation

Scott uses a beautiful landing page that’s straight to the point. If you’d like to get a free home evaluation in the Calgary area, you’ll fill out a very simple contact form. This form is responsive, so it will adjust to any device. The page easily explains what they will get when they fill out the form.

Cheryl Nelson’s Reunion Avenue Listing

Cheryl is using a sophisticated single property landing page for her featured listing at Reunion Avenue. This single property landing page displays photo galleries, amenities, maps, videos and areas of interest near the property in a stellar way. Having social media ads and organic posts land on this beautiful page delivers that first impression you’re looking for.

Shirin Purewal’s Despard Avenue Listing

Having video front and center is vital to maintain someone’s attention. Shirin’s single property landing page listing does this with a great looking video tour above the fold. Photos are displayed full width, giving the impression of grandeur and there’s a clear call to action to sign up to get the floor plans. Pretty well thought out!

Beautiful Real Estate Landing Pages + MyRealPage

Landing pages are highly effective, and they don’t have to be complex—especially when you partner with experts to create them. Our team has extensive experience in designing stunning, high-converting landing pages that enhance your brand and capture leads. We’ve created templates that can help you get started without reinventing the wheel. If you’re interested in learning more, feel free to check out landing pages product and contact us for more details.