Setting the Record Straight: 4 Things a Competitor Got Embarrassingly Wrong About Us

Look, we get it. Comparison blog posts are a staple of the SaaS world. You write one, your competitor writes one back, everyone does their best spin, and agents get to read two very different versions of reality. Fair game.

We’ve been in this industry for over 25 years. We’ve seen trends come and go, seen flashy newcomers enter the market with big promises, and we’ve kept our heads down building tools that actually work for real estate agents. So when a competitor publishes a comparison post about us, we read it with genuine curiosity.

What we found, though, was a little more than spin. There were some claims that were just… wrong. Not “we see it differently” wrong. Factually wrong. And since we’re not the type to let myths hang in the air unchallenged, let’s clear a few things up

Myth #1: “Template-only design. Your site will look like every other one in your market.”

This one made us laugh. Mostly because it describes a process we don’t actually use.

Yes, agents start by picking a template,  a starting point. But here’s what happens next, and it’s the part that was conveniently left out: we sit down with you. Literally. Our onboarding team gets on a call with every new client, collects your logo, your brand colors, your photos, and asks you questions about your business, your market, and your personality. We take that template and make it yours before a single person visits your site.

And your site doesn’t go live until you give us the thumbs up. We’re not just handing you a theme and wishing you luck. You review it, request tweaks, and sign off when it looks the way you want it to look.

So no, your site won’t look like every other myRealPage agent’s site. That’s kind of the whole point of the onboarding process. Did we mention that such competitor charges for this onboarding and ours is included? 

Myth #2: “No after-launch changes included. You’re on your own once you’re live.”

Oh, this one is particularly rich coming from a company that supports its clients five days a week, has no chat support and can only be reached via email.

Our support team works seven days a week. Count ’em, Saturday and Sunday included. When you need a change made to your site after launch, you reach out, and we take care of it. No extra charge. No ticket queue where your request goes to die. Just a team of real people making the updates you need, when you need them.

Now, if you’re asking for something that requires a designer or custom development work, that’s a different conversation, and that’s completely reasonable. But the day-to-day “can you update my headshot,” “can you change my phone number,” “can you swap out this section” stuff? Done. No bill attached.

We’ve been doing this for 25 years. Leaving clients stranded after launch is not  our business model.

Myth #3: “A clunky property search experience.”

Here’s a thought: maybe “complex” and “clunky” aren’t the same thing.

Our property search gives buyers more options than almost any other real estate website platform out there. Yes, it goes further than the basics. You can filter beyond bedrooms, bathrooms, area, and sub-area. You can make the search truly customized to the types of properties and criteria your clients actually care about.

Some agents love simplicity. Great, that’s a valid preference, and there are tools out there built for that. But a lot of agents serve buyers who have specific needs, and those buyers appreciate having the filtering power to actually find what they’re looking for instead of wading through listings that don’t fit.

Calling a more powerful search tool “clunky” is a bit like calling a full professional kitchen “overwhelming” because it has more knobs than a hot plate. The capability is there for a reason.

Myth #4: “No marketing tools.

Okay. We’ll be honest, this one stung a little. Not because it hurt our feelings, but because it’s so far from the truth that it raises a genuine question about how much research went into this comparison.

Let’s talk about what we actually offer:

Print media templates feature sheets, postcards, and more available for free, directly connected to your MLS® listings. Select a listing, pick a design, and the photos and listing data populate automatically. No copying and pasting. No manual data entry. It’s done.

Social media templates for X (Twitter), Facebook, Instagram Posts, and Instagram Stories also free, also connected directly to the MLS®. You pick your listing, you pick your design, and it’s ready to share. We’re talking about a post that would take most agents 20 minutes to put together manually, done in about 30 seconds.

Email marketing & Automated Newsletter  yes, we have it. Email templates clients can use to stay top of mind. Listings and market updates sent to your contacts automatically, without you having to lift a finger.

So when someone writes “myRealPage builds your website and stops there. Social media, email marketing, all of that is entirely up to you,” we have to ask: did they visit our website? Because all of this is listed right there.

We’re not offended. We’re just… a little surprised. If you’re going to write a comparison post, maybe take a scroll through the thing you’re comparing yourself to.

The Bottom Line

We’re a proudly Canadian company that started in Winnipeg and have been doing this since before some of our competitors were founded. We’re not perfect, no platform is, but we take enormous pride in the tools we’ve built, the support we provide, and the agents we serve across Canada and the US.

At myRealPage, we believe real estate is more than transactions — it’s about trust, relationships, and fulfilling dreams. That’s why our mission isn’t just to build websites, but to empower realtors with innovative tools that simplify their work, elevate their brand, and create meaningful connections with their clients.

If you read a comparison post about us somewhere and something didn’t sound right, come check the source. We’re right here, we’re easy to reach (seven days a week, remember), and we’re happy to show you exactly what we offer.

Because after 25 years, we’ve got nothing to hide and a lot to show.