What is Apple Vision Pro and how can real estate agents use it

The Apple Vision Pro headset is an upcoming mixed reality (MR) headset developed by Apple Inc. It was announced on June 5, 2023, at Apple’s Worldwide Developers Conference, and will be launched in February 2nd, 2024 for the US and later internationally.

Here’s what we know about it so far:

What is Mixed Reality (MR)?

MR sits between Virtual Reality (VR) and Augmented Reality (AR).

• VR: Creates a fully immersive digital world, blocking out the physical environment.
• AR: Overlays digital elements onto the real world you see through the device.
• MR: Combines both VR and AR, seamlessly blending digital objects with the real world, allowing you to interact with both.

While many details remain under wraps, the Apple Vision Pro is attracting significant interest across various industries, including real estate.

Apple Vision Pro and real estate

The Apple Vision Pro headset, still under wraps but highly anticipated, has the potential to fundamentally revolutionize the real estate industry here’s how:

Immersive Virtual Tours: REALTORS® can create stunning 3D virtual tours of various properties that allow potential buyers to explore any location anywhere in the world. Imagine walking through the kitchen, opening the cabinets, and practically feeling the countertops, all without leaving your living room.

Enhanced asset exposure: Forget still images and grainy video. Vision Pro can enable real estate agents to create live, interactive virtual demonstrations. Imagine pinpointing key features, remotely opening doors, and adjusting lighting or furniture in real time to showcase the property’s potential.

Remote collaboration: Vision Pro can foster better collaboration between tenants, clients, and even architects or designers. Imagine architects virtually using headsets to show clients 3D models of repairs or potential construction, enabling real-time feedback and adjustments

Personalized staging and visualization: With the power of AR, Vision Pro can help potential buyers visualize what a property will look like through various furnishings and accessories. Imagine walking into a private space and seeing a variety of furnishings, allowing buyers to customize their home before they even set foot inside

Accessibility and convenience: Virtual tours and remote demonstrations can break down geographic barriers and time barriers. This can be particularly useful for disabled or remote customers, making the buying process more flexible and convenient.

Marketing and Branding: Real estate agents can use Vision Pro to create immersive marketing experiences that go beyond traditional brochures and listings. Imagine showcasing a property’s neighborhood through a virtual walk or highlighting its unique features with interactive elements.

Beyond just sales, Vision Pro can also be used for:

• Property appraisals and inspections: Imagine inspectors using the headset to get a detailed 3D view of a property, potentially streamlining the process.
• Training and education: New REALTORS® can learn about different property types and features through immersive simulations.
• Open houses: Host virtual open houses that reach a wider audience and allow for more personalized interactions.

It’s important to note that the Apple Vision Pro is not yet released, and its exact capabilities and applications are still unknown. However, based on the available information, it’s clear that this technology has the potential to significantly impact the real estate industry, particularly for REALTORS® who are willing to embrace innovation and adapt their strategies.

So, keep an eye on the Apple Vision Pro launch and start brainstorming how you can use it to elevate your real estate game!