Bet you didn’t get into real estate because you loved writing. Pretty sure “Authoring super engaging blog posts” and “Penning a must-read newsletter” don’t come after “Selling homes” on a real estate agent’s job description. But here we are. Writing is a pretty sizeable chunk of the...
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Happy September! A new month means a new social media calendar to plan — not for this month, but for the next. Today we’re serving you with some ideas for social media content for the month of October. Got some holes in your content calendar? Need some...
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Stock photography can be a lifesaver for real estate agents (and all small business owners). For little or even no financial investment (check out our recent post on some of the best FREE stock photography websites for real estate agents) you can find high-quality, professional images...
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Social media never sleeps. Not even during the sweltering summer months, when trips to the beach and rosé on the patio seem more important than Twitter. Because after all, what’s better than scrolling through Instagram while lounging in the sun on a lazy day? Don’t let your...
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The ancient Greek philosopher Thales said, “The most difficult thing in life is to know yourself.” Thales obviously never had to write an ‘About Me’ page for his real estate website. Writing about yourself is never easy, especially when your goal is to convince people to hire...
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So you’re creating video content for your real estate business. Awesome! (If you’re not, consult this list of reasons why REALTORS® need video content). But are you...
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Our last post began with a look at the two most popular excuses real estate agents have for not creating videos. To recap, those reasons were: “I don’t know how to!” and “There’s NO WAY I’m going to be on camera!” We tackled #2 in our last post...
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When we ask real estate agents why they’re not creating videos for their business, we usually hear one of two things: “I don’t know how to!” , OR “There’s NO WAY I’m going to be on camera!” Here’s how we respond: No problem. We’ve got you...
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There comes a time in every real estate marketer’s life when they sit down at their desk, turn on their computer, and realize: I’m all out of ideas. Coming up with funny, fascinating, charming, and engaging ideas for real estate marketing content is HARD. When that content...
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Let’s talk content marketing. According to the Content Marketing Institute (yep, that’s a thing), content marketing is: “...
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Instagram Stories have come a looong way since we first wrote about them in 2016. It being a new platform (within a platform) and all, our advice back then was simpler. Use a catchphrase! Try hashtags? Add more than one photo or video! Flash forward to 2018. Instagram Stories...
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When a house sells and it’s time to take the listing down, it’s cause for celebration. Obviously. But the marketer in us can’t help but feel a tad (just a tad) sad, too. Why? Because all those stunning, professional, high-resolution photos disappear, never to be seen again! It...
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