Real Estate Marketing

Five Niche Real Estate Markets You Could Specialize In

Five Niche Real Estate Markets You Could Specialize In

There is no shortage of capable realtors. Sellers and buyers don’t have to look very hard or long to find someone suitable. And thanks to hot markets like Toronto and Vancouver, as well as television shows that glamourize the lifestyles of successful real estate agents,...

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The Very Real World of Virtual Reality in Real Estate

The Very Real World of Virtual Reality in Real Estate

What will be the next trend for buying and selling real estate? It could be virtual reality. Welcome to the world of VR. What is virtual reality? Virtual reality, or VR, immerses the viewer in an environment that allows for 360-degree, lifelike sensory experiences. Viewers can touch...

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How To Keep Your Clients (and Get More Referrals)

How To Keep Your Clients (and Get More Referrals)

Fact: You can’t be successful in real estate without a steady base of clients, and you can’t grow that steady base without referrals. But in an industry full of agents, how on earth is a realtor supposed to do both? Good habits are a great...

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4 Reasons Why Your Realtor Website Must Be Responsive

4 Reasons Why Your Realtor Website Must Be Responsive

Ready for this? If you don’t have a responsive realtor website — one that works well on all devices — you’re potentially losing out on dozens, if not hundreds, of prospective clients. You’ve likely heard the stats before: 51% of people are using smartphones, not laptops,...

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10 Unique Closing Gift Ideas for Realtors

10 Unique Closing Gift Ideas for Realtors

For realtors, sometimes it’s just one mission after another. After working closely with a homebuyer to find their perfect home, or working with a seller to find their dream buyer, the next mission becomes to find the perfect closing gift. This is a special exchange between realtor...

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Four Big Reasons Why Video Marketing Is Essential For Realtors

Four Big Reasons Why Video Marketing is Essential for Realtors

This post was updated on 09/05/2017. Video has become a key element in many successful REALTORS®’ marketing plans. Done well, videos can dramatically increase interest in a listing, boost a REALTOR®’s own brand presence, and improve the client experience. Haven’t experimented with video yet? Not convinced of...

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Building Your Personal Brand As A Real Estate Agent

Building your Personal Brand as a Real Estate Agent

Competition amongst realtors is stronger than ever. The Internet has made it easy for agents to market themselves and for buyers to do their own work, researching listings and using online selling tools. How, as a realtor, do you cut through the noise and attract potential...

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