Real Estate Technology

The Dos and Don’ts of Real Estate Listing Videos

Thanks to technology becoming more accessible, and buyers becoming more discerning, real estate listing videos have gone from “nice to have” to “must have” for agents marketing their properties. What used to be a special add-on reserved for luxury listings is now a commonplace marketing...

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How AI Is Changing Real Estate: Everything You Need to Know

How AI Is Changing Real Estate: Everything You Need to Know

AI, or artificial intelligence, often gets a bad rap. It’s machines that will take over our jobs. Devices that will take over our brains. Robots that will take over the world! That’s all the stuff of sci-fi nightmares. In reality, AI has a lot of amazing potential. Good...

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A Guide to Using Virtual Reality in Your Real Estate Business

A Guide to Using Virtual Reality in Your Real Estate Business

It wasn’t so long ago that virtual reality was a futuristic, hard-to-wrap-one’s-head-around technology that we described using words like “could,” “maybe,” “one day,” and “possibly.” We ourselves chimed in about possible uses for virtual reality in real estate as recently as November 2016. Well, forget “one day”...

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The 5 Key Apps Every REALTOR® Needs on Their Phone

The 5 Key Apps Every REALTOR® Needs on Their Phone

If you’ve only started working as a real estate agent in the last 10 years, you probably can’t fathom doing your job without a smartphone. Imagine. No email on the go. No GPS in your pocket. No instantly accessible camera. No checking in with clients from the...

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