Gone are the days when your only option for promoting an open house was to put an ad in the newspaper, tell some friends and hope your balloons on the day of the event would attract a passerby. The internet today is like your own personal...
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Lines often get blurred on social media. We’ve all seen cringe-worthy content pop up on our social media feeds before. Not just from tasteless acquaintances or outspoken celebrities, but from business owners and brands — the kind of accounts you don’t expect to post anything but professional...
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Instagram changed — again! — on June 20th, 2018. Before you groan about another algorithm (and we don’t blame you), know that this most recent update is a pretty cool one. It’s not an algorithm change, but an awesome new in-app feature with plenty of potential. Welcome...
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Repeat after us: “Instagram is important for my real estate business. Instagram is important for my real estate business. Instagram is important for my real estate business.” Once just a fun social media novelty, Instagram is now a bonafide marketing tool for businesses of all kinds, including real estate. We...
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We’re well into the dog days of summer now. When pools, docks and patios are beckoning, who wants to sit in front of a computer and dream up a bunch of amazing ideas for social media posts? Not you. Like we did for the month of July,...
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We’ve all been there. You come up with what seems like an amazing Instagram post. The image is strong, interesting, and bright – absolutely #Instagramworthy. The caption is witty, friendly, and smart. You add a unique but still relevant hashtag or two. It all looks great. So,...
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Social media content without images is like pizza without cheese. Edible? Sure. So delicious that everyone wants a slice? Definitely not. Consider this: Tweets with images receive 150% more retweets and 89% more favourites (Source) Facebook posts with images receive 2.3 times more engagement than posts without...
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Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...
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Bug fixes and minor improvements, you thought? Nope. We've tweaked how listing URLs work and you can now take advantage of the change. The URL on your listings will now include the listing address and the MLS® Number, making it more "attractive" to both users and...
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Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...
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Nearly every self-proclaimed online marketing expert will tell you that you need a robust social media strategy if you want a chance at online marketing success. And it’s no secret that this blog has sung the praises of Twitter, Facebook, and Instagram as a marketing...
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Raise your hand if: Your Facebook newsfeed seems to be clogged with memes and silly videos these days You’ve noticed engagement on your Facebook business page is way down You want to get more real estate leads from Facebook Check, check, and check? We thought so. Facebook...
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