LinkedIn: the most misunderstood marketing tool. As the social network for professionals, LinkedIn is often treated just as a simple networking tool. Basically, people who have done or want to do business together try to connect and maybe trade a message or two. The end. That’s why...
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Before you started using social media for your real estate biz, you might have assumed that finding cool content to share would be the hardest part. And then you started writing captions. 😳 For some people, creating a concise, meaningful and entertaining caption just rolls off the...
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Happy September! A new month means a new social media calendar to plan — not for this month, but for the next. Today we’re serving you with some ideas for social media content for the month of October. Got some holes in your content calendar? Need some...
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It’s August and we’re back with another round of social media post ideas for real estate agents (you can see our other ideas here and here). On the docket today: concepts for September. These ideas aren’t meant to replace your own social media ideas or stifle your...
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Gone are the days when your only option for promoting an open house was to put an ad in the newspaper, tell some friends and hope your balloons on the day of the event would attract a passerby. The internet today is like your own personal...
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Lines often get blurred on social media. We’ve all seen cringe-worthy content pop up on our social media feeds before. Not just from tasteless acquaintances or outspoken celebrities, but from business owners and brands — the kind of accounts you don’t expect to post anything but professional...
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Instagram changed — again! — on June 20th, 2018. Before you groan about another algorithm (and we don’t blame you), know that this most recent update is a pretty cool one. It’s not an algorithm change, but an awesome new in-app feature with plenty of potential. Welcome...
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Repeat after us: “Instagram is important for my real estate business. Instagram is important for my real estate business. Instagram is important for my real estate business.” Once just a fun social media novelty, Instagram is now a bonafide marketing tool for businesses of all kinds, including real estate. We...
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We’re well into the dog days of summer now. When pools, docks and patios are beckoning, who wants to sit in front of a computer and dream up a bunch of amazing ideas for social media posts? Not you. Like we did for the month of July,...
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We’ve all been there. You come up with what seems like an amazing Instagram post. The image is strong, interesting, and bright – absolutely #Instagramworthy. The caption is witty, friendly, and smart. You add a unique but still relevant hashtag or two. It all looks great. So,...
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Social media content without images is like pizza without cheese. Edible? Sure. So delicious that everyone wants a slice? Definitely not. Consider this: Tweets with images receive 150% more retweets and 89% more favourites (Source) Facebook posts with images receive 2.3 times more engagement than posts without...
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Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...
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