Social Media Marketing

The 5 Things REALTORS® Should NEVER Post About on Social Media

The 5 Things REALTORS® Should NEVER Post About on Social Media

Lines often get blurred on social media. We’ve all seen cringe-worthy content pop up on our social media feeds before. Not just from tasteless acquaintances or outspoken celebrities, but from business owners and brands — the kind of accounts you don’t expect to post anything but professional...

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A Guide to Instagram TV (IGTV) for REALTORS®

A Guide to Instagram TV (IGTV) for REALTORS®

Instagram changed — again! — on June 20th, 2018. Before you groan about another algorithm (and we don’t blame you), know that this most recent update is a pretty cool one. It’s not an algorithm change, but an awesome new in-app feature with plenty of potential. Welcome...

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8 Real Estate Social Media Post Ideas for August

8 Real Estate Social Media Post Ideas for August

We’re well into the dog days of summer now. When pools, docks and patios are beckoning, who wants to sit in front of a computer and dream up a bunch of amazing ideas for social media posts? Not you. Like we did for the month of July,...

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Creative Ways for REALTORS® to Use Instagram Story Highlights

Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...

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Product Update: New Listing URL Structure

Bug fixes and minor improvements, you thought? Nope. We've tweaked how listing URLs work and you can now take advantage of the change. The URL on your listings will now include the listing address and the MLS® Number, making it  more "attractive" to both users and...

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How Realtors Can Tailor Their Marketing For Buyers Vs. Sellers

How Realtors Can Tailor Their Marketing for Buyers vs. Sellers

Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...

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