We’ve all been there. You come up with what seems like an amazing Instagram post. The image is strong, interesting, and bright – absolutely #Instagramworthy. The caption is witty, friendly, and smart. You add a unique but still relevant hashtag or two. It all looks great. So,...
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Social media content without images is like pizza without cheese. Edible? Sure. So delicious that everyone wants a slice? Definitely not. Consider this: Tweets with images receive 150% more retweets and 89% more favourites (Source) Facebook posts with images receive 2.3 times more engagement than posts without...
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Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...
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Bug fixes and minor improvements, you thought? Nope. We've tweaked how listing URLs work and you can now take advantage of the change. The URL on your listings will now include the listing address and the MLS® Number, making it more "attractive" to both users and...
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Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...
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Nearly every self-proclaimed online marketing expert will tell you that you need a robust social media strategy if you want a chance at online marketing success. And it’s no secret that this blog has sung the praises of Twitter, Facebook, and Instagram as a marketing...
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Raise your hand if: Your Facebook newsfeed seems to be clogged with memes and silly videos these days You’ve noticed engagement on your Facebook business page is way down You want to get more real estate leads from Facebook Check, check, and check? We thought so. Facebook...
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You’ve heard that webinars are an effective way to grow your online presence, get more clients, and bring in more sales. So you start looking into the hows of incorporating this tool into your own online real estate business. You discover that the tools to run webinars...
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Go where your audience is. This is a classic principle when it comes to marketing your real estate business, but one that is often overlooked. In a world where you want to be everywhere at all times, it’s easy to become obsessed with doing it...
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Nothing brings the people of the Internet together like a good meme. There’s something about those instantly recognizable images overlaid with bold text that perfectly convey a feeling or thought, and give people a way to relate to one another with a genuine funny moment. Real estate...
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When it comes to what Facebook users see in their news feeds, Facebook’s goal is pretty simple: show people the content that matters to them the most, and show it to them first in their feed. To give users that tailored, first-things-first experience, Facebook uses...
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Today we’re talking Facebook groups. Not your Facebook group, but other local groups that you’re a member of. Facebook groups represent a huge opportunity for realtors. As hubs of engaged interaction, they’re a perfect place to find leads and establish relationships. We’ve talked before about the types...
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