Social Media Marketing

Creative Ways for REALTORS® to Use Instagram Story Highlights

Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...

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Product Update: New Listing URL Structure

Bug fixes and minor improvements, you thought? Nope. We've tweaked how listing URLs work and you can now take advantage of the change. The URL on your listings will now include the listing address and the MLS® Number, making it  more "attractive" to both users and...

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How Realtors Can Tailor Their Marketing For Buyers Vs. Sellers

How Realtors Can Tailor Their Marketing for Buyers vs. Sellers

Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...

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How to Authentically Sell Yourself Inside Facebook Groups

How to Authentically Sell Yourself Inside Facebook Groups

Today we’re talking Facebook groups. Not your Facebook group, but other local groups that you’re a member of. Facebook groups represent a huge opportunity for realtors. As hubs of engaged interaction, they’re a perfect place to find leads and establish relationships. We’ve talked before about the types...

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