Real Estate Drip Email Marketing: A Quick Guide for Real Estate Agents

Drip email marketing is a great way to nurture relationships with your leads and stay top-of-mind. If you work in real estate, it’s important to know how drip email campaigns work so that you can use them effectively.

In this post we’ll take a look at what drip email marketing is, how to set up an effective campaign and some different types of emails that real estate agents can use for their own purposes.

What is drip email marketing?

Drip email marketing is a way to get your message in front of your audience on a regular basis. It’s different from other types of email marketing, such as blast emails or one-time emails, because it uses the same format every time you send something out.

This means that you don’t have to worry about coming up with new content each time; instead, use what you’ve already created and simply add new details or images to it.

For example: You can send out an “open houses this weekend in Kitsilano” with a link to your website’s page showing all of the open houses in the selected area you’d like to target.

This way you can create automated campaigns where you feed bits of info that can keep your list of contacts updated with content they’d find helpful.

Setting up an email marketing campaign

To get started, you’ll need to choose a good email marketing tool. There are lots of options out there—and some may be more suitable than others depending on your business goals and needs. We recommend Mailchimp or Hubspot, these will allow you to build your database of potential clients and then run drip campaigns (like the ones we show below) without having to worry about managing all those individual leads manually.

To build your database use an opt-in form where subscribers fill out their information in exchange for access to more content or special offers from your real estate agency (like articles). This will allow you to create lists based on specific interests or demographics so that when someone subscribes, they’re automatically added as part of the list.

Welcome email sequence

Welcome emails are the first contact you make with potential customers after they’ve landed on your website or have been referred by another agent. They serve as a warm introduction, introducing yourself and your business, while also giving them information about what they can expect from working with you in the future.

The key to success with this type of follow-up marketing campaign is consistency—you want to send out one message at least once every two weeks or so (or however often it takes them to get back in touch). You should also keep it short and straight to the point! Short emails with clear call to actions will work best!

Email automation – how to get started with flow emails

Email automation is the process of creating and sending emails on your behalf. It’s not a new concept, but it has become more popular in recent years as email marketing has become more sophisticated and accessible to real estate agents.

To get started with flow emails, here are a few examples of emails you can create:

  • Showcase the latest homes to hit the market in a neighbourhood
  • Housing market data from recent months
  • Things to know about the local community
  • Why people love living in this neighbourhood
  • A collection of home buyer resources

You can use drip email campaigns to nurture relationships with leads and stay top-of-mind.

Drip email campaigns are an excellent way to stay top-of-mind with leads.

This way of marketing yourself has several benefits:

  • It’s a great way to build trust and authority in your business, which will help you get more referrals from prospects who are already interested in buying or selling their homes.
  • Your drip emails will be personalized based on information that was collected during the initial phone call or meeting (if applicable). This personalization helps build a relationship between yourself and your audience, which makes them more likely to do business with you again down the road!


The goal with your drip email campaigns should be to increase the number of leads and sales you get from prospects who already know about your business or who sign up by visiting your website.

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