5 Real Estate Social Media Caption Templates for August

The bad news: summer is halfway over.

The good news: you can spend more of your time enjoying what’s left and less time planning your social media calendar, because we’ve got some ready-to-go posts for you.

Keep scrolling for five real estate social media caption templates for August that you can plug into your schedule.

 

August 1: Long Weekend

 

Most of Canada recognizes the first Monday in August as a holiday. And holidays are perfect fodder for your real estate social media calendar.

You could just share a beautiful summertime photo and wish your followers a happy holiday. Or, you could:

  • Round up a few ideas for how to spend the day off in your local area (e.g., order a picnic box from a local restaurant, attend a free outdoor concert or movie screening) and share them as an Instagram carousel post
  • Make an August Long Weekend playlist on Spotify (or your music streaming platform of choice) and share the link over Facebook, Twitter, via an Instagram post (with the link in your bio) or in Instagram Stories.

 

Caption Template Examples:

  • Sunday Scaries don’t exist when Monday is a holiday 😎 Looking for a fun way to spend your day off? Swipe left for my holiday Monday recommendations. Happy long weekend!
  • Long weekends call for long playlists packed with old summertime jams and new favourites. Bored of your summer soundtrack? Try mine. Tap the link in my bio to listen to my Holiday Hit List on Spotify 🎵

 

August 6: International Beer Day

You don’t have to be a beer connoisseur to turn this occasion into a social media post.

Take advantage of International Beer Day on social media by giving some love to your local community and posting about the best breweries in your area.

If you are a beer lover, you could share a photo of yourself enjoying a pint on a patio. Or about some new craft brews you sampled. Or maybe a homebrew you’ve whipped up yourself.

 

Caption Template Examples:

  • Happy International Beer Day! We’re lucky to have so many awesome craft breweries in the region. Swipe left to meet them. Or, better yet, head out and have a pint today, and meet them in person!
  • Enjoying a post-work patio pint at my local. I had to — it’s International Beer Day 😉 What’s your favourite local spot for a cold brew?

 

August 12: Late Summer Fun

There may officially be well over a month left of summer, but unofficially, we’ve got until Labour Day.

Be the friendly reminder that people need to get out and make the most of it! With this summer being closer to normal than we’ve had in 18 months, there’s much more to do and see.

Curate a list of the best local events, destinations, patios, ice cream shops, beaches, sunset-viewing spots, mini golf courses and other ways (and places) to enjoy the last few weeks of prime summertime.

This post suits a number of different formats: turn your curated list into a blog post, complete with links and images; share a multi-photo Instagram post; post your ideas to your Stories and save them as a Highlight; or take your top picks and turn them into a Reel or TikTok.

 

Caption Template Examples:

  • I don’t want to scare you, but we’ve only got a few good weeks of summertime left. Don’t let it slip away! I’ve put together an end-of-summer bucket list, filled with great family-friendly ways to make the most of these last August days. Head to the link in my bio to get the list!
  • The cure for the summertime scaries: a summertime bucket list. Tap through for what to do, see and eat in August 👉

 

August 20: Pre-Fall Prep

Yes, you want your followers to have the best August ever. But you also want them to start thinking about real estate.

Late summer is the right time to tackle any last seasonal projects — especially if the plan is to list in the fall. Projects like resealing driveways, replacing decks, cleaning windows, sealing holes and cracks, and landscaping.

Gently remind your followers of that (and position yourself as an agent worth considering!) by sharing these projects and advice on how to best get them done.

Assemble a “pre-fall prep” blog post and share it over social media, or share each project and tips as a separate post.

 

Caption Template Examples:

  • The best time to prep your house for fall? Summer. Right now, actually. Whether you’re planning on listing or just want to keep your home in tip-top condition, I’ve got a list of projects you may want to tackle before the leaves begin to change. Now up on the blog: The 5 Home Projects to Tackle Before September.
  • August project #1: Seal it up. Once the temperature begins to drop, critters will start to look for ways into your cozy home. Now’s the time to check for cracks and holes, and to seal them up. Look behind all your appliances, furniture, inside closets and cabinets, and near windows. Take your time; you can easily miss a tiny opening, but a mouse won’t.

 

August 26: Back-to-School Prep

Whether you have kids or not, you can tap into the back-to-school frenzy leading up to Labour Day over social media.

Ideas for posting about back-to-school include:

  • Publishing a personal post about how you’re prepping your kids to return to the classroom
  • Writing a post about schools by neighbourhood, or sharing neighbourhood guides that include a close look at schools in the vicinity
  • Partnering with a local business to run a back-to-school contest, with a great prize for kids
  • “Educating” your followers with a social media-friendly 101 course in buying or selling this fall

 

Caption Template Examples:

  • It’s the most wonderful time of the year! My fellow parents know: it’s back-to-school time. Let the backpack shopping, early bedtime practice, and stocking up on snacks commence. Got some cool school lunch ideas to share? Drop them in the comments! 🥪
  • School is in session. Real estate school, that is. Planning on buying or selling this fall? I’ve got you covered with a crash course in what you *need* to know about the market this fall. Head to my Stories to get the goods.

 

Where else do you look for social media content inspiration? 

 

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5 Real Estate Social Media Caption Templates for August

The bad news: summer is halfway over.

The good news: you can spend more of your time enjoying what’s left and less time planning your social media calendar, because we’ve got some ready-to-go posts for you.

Keep scrolling for five real estate social media caption templates for August that you can plug into your schedule.

 

August 1: Long Weekend

 

Most of Canada recognizes the first Monday in August as a holiday. And holidays are perfect fodder for your real estate social media calendar.

You could just share a beautiful summertime photo and wish your followers a happy holiday. Or, you could:

  • Round up a few ideas for how to spend the day off in your local area (e.g., order a picnic box from a local restaurant, attend a free outdoor concert or movie screening) and share them as an Instagram carousel post
  • Make an August Long Weekend playlist on Spotify (or your music streaming platform of choice) and share the link over Facebook, Twitter, via an Instagram post (with the link in your bio) or in Instagram Stories.

 

Caption Template Examples:

  • Sunday Scaries don’t exist when Monday is a holiday 😎 Looking for a fun way to spend your day off? Swipe left for my holiday Monday recommendations. Happy long weekend!
  • Long weekends call for long playlists packed with old summertime jams and new favourites. Bored of your summer soundtrack? Try mine. Tap the link in my bio to listen to my Holiday Hit List on Spotify 🎵

 

August 6: International Beer Day

You don’t have to be a beer connoisseur to turn this occasion into a social media post.

Take advantage of International Beer Day on social media by giving some love to your local community and posting about the best breweries in your area.

If you are a beer lover, you could share a photo of yourself enjoying a pint on a patio. Or about some new craft brews you sampled. Or maybe a homebrew you’ve whipped up yourself.

 

Caption Template Examples:

  • Happy International Beer Day! We’re lucky to have so many awesome craft breweries in the region. Swipe left to meet them. Or, better yet, head out and have a pint today, and meet them in person!
  • Enjoying a post-work patio pint at my local. I had to — it’s International Beer Day 😉 What’s your favourite local spot for a cold brew?

 

August 12: Late Summer Fun

There may officially be well over a month left of summer, but unofficially, we’ve got until Labour Day.

Be the friendly reminder that people need to get out and make the most of it! With this summer being closer to normal than we’ve had in 18 months, there’s much more to do and see.

Curate a list of the best local events, destinations, patios, ice cream shops, beaches, sunset-viewing spots, mini golf courses and other ways (and places) to enjoy the last few weeks of prime summertime.

This post suits a number of different formats: turn your curated list into a blog post, complete with links and images; share a multi-photo Instagram post; post your ideas to your Stories and save them as a Highlight; or take your top picks and turn them into a Reel or TikTok.

 

Caption Template Examples:

  • I don’t want to scare you, but we’ve only got a few good weeks of summertime left. Don’t let it slip away! I’ve put together an end-of-summer bucket list, filled with great family-friendly ways to make the most of these last August days. Head to the link in my bio to get the list!
  • The cure for the summertime scaries: a summertime bucket list. Tap through for what to do, see and eat in August 👉

 

August 20: Pre-Fall Prep

Yes, you want your followers to have the best August ever. But you also want them to start thinking about real estate.

Late summer is the right time to tackle any last seasonal projects — especially if the plan is to list in the fall. Projects like resealing driveways, replacing decks, cleaning windows, sealing holes and cracks, and landscaping.

Gently remind your followers of that (and position yourself as an agent worth considering!) by sharing these projects and advice on how to best get them done.

Assemble a “pre-fall prep” blog post and share it over social media, or share each project and tips as a separate post.

 

Caption Template Examples:

  • The best time to prep your house for fall? Summer. Right now, actually. Whether you’re planning on listing or just want to keep your home in tip-top condition, I’ve got a list of projects you may want to tackle before the leaves begin to change. Now up on the blog: The 5 Home Projects to Tackle Before September.
  • August project #1: Seal it up. Once the temperature begins to drop, critters will start to look for ways into your cozy home. Now’s the time to check for cracks and holes, and to seal them up. Look behind all your appliances, furniture, inside closets and cabinets, and near windows. Take your time; you can easily miss a tiny opening, but a mouse won’t.

 

August 26: Back-to-School Prep

Whether you have kids or not, you can tap into the back-to-school frenzy leading up to Labour Day over social media.

Ideas for posting about back-to-school include:

  • Publishing a personal post about how you’re prepping your kids to return to the classroom
  • Writing a post about schools by neighbourhood, or sharing neighbourhood guides that include a close look at schools in the vicinity
  • Partnering with a local business to run a back-to-school contest, with a great prize for kids
  • “Educating” your followers with a social media-friendly 101 course in buying or selling this fall

 

Caption Template Examples:

  • It’s the most wonderful time of the year! My fellow parents know: it’s back-to-school time. Let the backpack shopping, early bedtime practice, and stocking up on snacks commence. Got some cool school lunch ideas to share? Drop them in the comments! 🥪
  • School is in session. Real estate school, that is. Planning on buying or selling this fall? I’ve got you covered with a crash course in what you *need* to know about the market this fall. Head to my Stories to get the goods.

 

Where else do you look for social media content inspiration? 

 

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New Feature: Idea Pages and new set of blocks!

Have you ever tried to create a new page for your website? It’s hard to stare at a blank page and think about how to get started. To avoid this, we’ve created a brand new concept within the real estate website design industry: Introducing Idea Pages!idea pages for real estate

This new tool lives within our block picker. We’ve made it super easy for you to build a page from a predefined set of blocks. We’ve gone even further and grouped blocks that look good together. 

If blocks were equal to taking a look at your closet, idea pages would be equivalent to full outfits!

When choosing a block, you now have the option to click the “Explore this block’s ideas” to take a look at how to combine this block with others. Not only can you see the ideas, you can also pick the blocks from the ideas page and bring them to your new page! 

Eliminate all of the guesswork when creating your real estate website. We humans are very visual and we often don’t know what we need until we see it. So go into your blocks page now and click the block’s ideas button to get inspired. That new “About Me” page or “Team” page you’ve been thinking about can be created in a breeze!

We’ve also launched a new set of over 20 blocks to choose from. 

So what are you waiting for? 

Start creating your website with myRealPage. 

Are you a current client? Then move to blocksCMS.

Are you a new client? Then learn more about what blocksCMS can do for you.

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myRealPage teams up with Pexels

We’re super excited to bring a better photo experience to all of our myRealPage clients with the Pexels photos and videos library. Pexels is a photo and video database with over half a million free assets to use, making it the perfect source for designing your real estate website.

Pexels carefully curates and filters the images and video content to make sure they’re top notch quality. They also have a lot of non-traditional photos, in case you’re looking for that niche background pic or video.

With this integration, you can:

  • Not worry about licensing or attribution details
  • Add any photo to your banner, background or block section.
  • Search through out their half a million photos library fast!
  • Skip the download – upload cycle

 

Thanks to the new Pexels integration, all websites using our blocksCMS editor can seamlessly insert Pexels images into the pages and posts that they’re sharing with their visitors, making it easier to quickly create and share marketing content with beautiful visuals attached.

We will be bringing even more creative features to you in the near future, allowing you to express your imagination like never before: stay tuned!

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Launching two more themes: Meet Blanc and Cyrus!

We are pleased to announce the launch of our brand new real estate website themes: Blanc and Cyrus. After months of hard work, we’re delighted to officially bring you 2 more themes, completing the total number of 10 new themes in 2021!

That’s right, all of our active themes have been created this year, so that you have fresh new options to choose from whenever you want to move to our brand-spanking new blocksCMS platform! Our goal is to provide you, the real estate agent, with the most convenient and easiest way to get a modern, clean looking website with the best MLS® tools out there.

Coming from another website provider? We will help you with the content transfer and a dedicated agent will be there to help you get the site up and running. There’s nothing to lose and everything to gain!

 

 

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Introducing brandkit: Create stunning Real Estate Social Media and Print Graphics

Graphics and images play a huge role in this digital world we live in. “A picture is worth a thousand words” is an adage in multiple languages and you, as a real estate agent, know this more than many people out there. Great-looking photos and truly attractive marketing pieces help you stay ahead of the social media pack and are an integral part of your marketing arsenal these days. To help your marketing effort, we’ve created a product that caters to your needs like no other product out there.

Introducing brandkit, a graphic design tool that is simple to use and helps you create amazing real estate designs quickly. Imagine selecting your listing and the design of your preference and have the design ready to go on the next screen.

We’ve taken care of the heavy lifting. Everything has been thought out for you!

This tool does not require installations on your PC or a special type of knowledge. Simply access your Private Office with your myRealPage account and take it from there.

The tool is FREE with your myRealPage subscription. We’ve got dozens of designs ready for you with more coming in the coming weeks and months.

P.S. This tool is not just for REALTORS®, it can also be used by their assistants, the office staff, your marketing staff, or even your children (yes, we know of a few agents who get an extra hand from their tech savvy kids). It’s super simple but at the same time very powerful.

Are you a designer wanting to create custom templates for social media? You also have the ability to log into your client’s Private Office and create them and save them as templates for them to reuse).

 

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INFOGRAPHICS: June 2021 TRREB Toronto Market Reports

INFOGRAPHICS: June 2021 TRREB Toronto Market Reports

TRREB Updates Its Sales Forecast and Average List Price Upwards

June home sales were up compared to last year, but remained below the March 2021 peak and were lower than the number of transactions reported for May 2021, consistent with the regular seasonal trend. The average selling price in June increased by double digits compared to last year as well, but the annual rate of increase moderated compared to the previous three months.

Greater Toronto Area REALTORS® reported 11,106 sales through TRREB’s MLS® System in June 2021 – up by 28.5% compared to June 2020. Looking at the GTA as a whole, year-over-year sales growth was strongest in the condominium apartment segment, both in the City of Toronto and some of the surrounding suburbs. On a month-over-month basis, both actual and seasonally adjusted sales continued to trend lower in June.

Read the full report on the TRREB website!

 


 

The following data is a comparison between June 2020 and June 2021 numbers, and is current as of July 2021. For last month’s numbers, check out our previous infographic!

Or follow this link for all our TREB / TRREB Infographics!

Click on the images for a larger view! (Protip: Make sure to grab the printable PDF versions, too! It fits best when printed on A4-sized sheets, AND we’ve added an area on the sheet where you can attach your business card! 🙂 )

 

Download Printable Version – June 2021 TRREB, Toronto Market Report

 

 

 

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INFOGRAPHICS: June 2021 CREB City And Region Market Reports

INFOGRAPHICS: June 2021 CREB City And Region Market Reports

Supply trends up but market still favours the seller

Calgary’s housing market is showing few signs of letting up, as sales reached 2,915 units in June – a record high for the month.

“It is taking time for supply to catch up with the demand in the market,” said CREB® chief economist Ann-Marie Lurie.

“Through the early spring market, many buyers did not have a lot of choice, but the recent improvements in supply are providing more options for those purchasers and supporting the strong sales we continue to see in June. At the same time, gains in inventory are taking some pressure off the market as it starts to trend towards more balanced conditions.”

Read the full report on the CREB website!

 


 

The following data is a comparison between June 2020 and June 2021 numbers, and is current as of July 2021. For last month’s numbers, check out our previous infographic.

Or follow this link for all our CREB Infographics!

Click on the images for a larger view! (Protip: Make sure to grab the printable PDF versions, too! It fits best when printed on A4-sized sheets, AND we’ve added an area on the sheet where you can attach your business card! 🙂 )

 

Download Printable Version – June 2021 CREB, City of Calgary Report
Download Printable Version – June 2021 CREB, Calgary Region Report

 

 

 

 

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INFOGRAPHICS: June 2021 RAE Edmonton Market Reports

INFOGRAPHICS: June 2021 RAE Edmonton Market Reports

Residential Unit Sales and Prices are Steady for Summer

Total residential unit sales in the Greater Edmonton Area (GEA) real estate market for June 2021 increased 33.4% compared to June 2020 and decreased 0.3% from May 2021.

New residential listings are up year-over-year, increasing 19.9% from June 2020. New residential listings are also up month-over-month, increasing 1.2% from May 2021. Overall inventory in the GEA was down 0.9% from June of last year and increased 5.9% from May 2021.

Read the full report on the RAE website!

 


 

The following data is a comparison between June 2020 and June 2021 numbers, and is current as of July 2020. For last month’s numbers, check out our previous RAE infographic!

You can also click here to view all our Edmonton infographics.

Click on the images for a larger view! (Protip: Make sure to grab the printable PDF versions, too! It fits best when printed on A4-sized sheets, AND we’ve added an area on the sheet where you can attach your business card! 🙂 )

 

Download Printable Version – June 2021 RAE, Edmonton Report

 

 

 

 

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INFOGRAPHICS: June 2021 VREB Victoria Market Reports

INFOGRAPHICS: June 2021 VREB Victoria Market Reports

Low inventory and strong demand continue in Victoria real estate market

A total of 942 properties sold in the Victoria Real Estate Board region this June, 16.6% more than the 808 properties sold in June 2020, but 10.2% fewer than the previous month of May. Condominium sales were up 61.7% from June 2020 with 338 units sold. 4% more condominiums sold in June 2021 than in the previous month of May. Sales of single family homes were down 4.3% from June 2020 with 440 sold. 18.1% fewer single family homes sold in June 2021 than in the previous month of May.

Read the full report on the VREB website!

 


 

The following data is a comparison between June 2020 and June 2021 numbers, and is current as of July 2021. Click here to check out last month’s figures!

You can also follow this link for all our Victoria Board monthly infographics!

Click on the images for a larger view! (Protip: Make sure to grab the printable PDF versions, too! It fits best when printed on A4-sized sheets, AND we’ve added an area on the sheet where you can attach your business card! 🙂 )

 

Download Printable Version – June 2021 VREB, Victoria Market Report

 

 

 

 

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INFOGRAPHICS: June 2021 VIREB Vancouver Island Market Reports

INFOGRAPHICS: June 2021 VIREB Vancouver Island Market Reports

June market cools slightly but high demand continues

The blistering heat that finally gave way to slightly cooler temperatures mirrors what is happening in our housing market, as scorching real estate activity continued its cooling trend in June.

Last month, the Vancouver Island Real Estate Board (VIREB) saw sales of 533 single-family detached properties compared to 531 the previous month and 473 in June 2020. In the condo apartment category, sales dropped by 10% from May 2021 (150 to 134). Row/townhouse sales decreased by 18% from May and were 15% lower than in June 2020. Sales in the VIREB area are tracking at around 400 units more than at this time in 2016, which was our strongest market historically.

Read the full report on the VIREB website!

 

 


 

he following data is a comparison between June 2020 and June 2021 numbers, and is current as of July 2021. Click here to check out last month’s infographics.

You can also view all our VIREB infographics by clicking here.

Click on the images for a larger view! (Protip: Make sure to grab the printable PDF versions, too! It fits best when printed on A4-sized sheets, AND we’ve added an area on the sheet where you can attach your business card! 🙂 )

 

Download Printable Version – June 2021 VIREB Market Report

 

 

 

 

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INFOGRAPHICS: June 2021 REBGV Greater Vancouver Market Reports

INFOGRAPHICS: June 2021 REBGV Greater Vancouver Market Reports

Metro Vancouver’s housing market sets a steady, calmer pace to begin the summer season

While still elevated, home sale and listing activity in Metro Vancouver has eased back from the record-setting pace seen in March and April of this year.

The Real Estate Board of Greater Vancouver (REBGV) reports that residential home sales in the region totalled 3,762 in June 2021, a 54% increase from the 2,443 sales recorded in June 2020, and an 11.9% decrease from the 4,268 homes sold in May 2021.

Last month’s sales were 18.4% above the 10-year June sales average.

Read the full report on the REBGV website!

 

 


 

The following data is a comparison between June 2020 and June 2021 numbers, and is current as of July 2021. For last month’s update, you can check out our previous post!

Or follow this link for all our REBGV Infographics!

These infographics cover current trends in North Vancouver, West Vancouver, Vancouver East, and Vancouver West. Click on the images for a larger view! (Protip: Make sure to grab the printable PDF versions, too! It fits best when printed on A4-sized sheets, AND we’ve added an area on the sheet where you can attach your business card! 🙂 )

 

Download Printable Version – REBGV June 2021 Data Infographics

 

 

 

 

 

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5 Real Estate Social Media Caption Templates for July

5 Real Estate Social Media Caption Templates for July

Starting to plan your July social media content for Instagram, Facebook or TikTok?

Good timing!

We’re here with five ready-to-go ideas for your real estate social posts — captions included!

 

July 1: A Different Take on Canada Day

You’re probably planning on recognizing Canada Day on social media. After all, big holidays are usually a social media no-brainer.

This year, though, we invite you to take a different approach.

In light of the renewed spotlight on Canada’s treatment of Indigenous people, many Canadians are opting to scale back their usual Canada Day celebrations this year in favour of respectful reflection.

It’s a serious and delicate matter that should not be treated flippantly. If you have a thoughtful and respectful perspective to share, then go ahead.

We recommend one of two approaches:

  1. Share about your sincere commitment to learning and growing, and pass along Indigenous resources (such as other Instagram accounts) that you’re turning to and would recommend to your followers. Try a “read, follow, support” approach: suggest resources to read, accounts to follow and businesses to buy from.
  2. Pen a short and honest reflection about your thoughts and feelings. You can talk about loving the country you live in while also feeling ashamed and saddened about how Indigenous people have been treated and recognizing the need to do better.

 

Caption Template Examples:

  • This year, my Canada Day is about pausing, reflecting, remembering and reconciling. We need to do better. Here’s a way to start. Read: educate yourself. Follow: Indigenous writers, thought leaders and creators on Instagram. Support: buy from amazing Indigenous small businesses. Swipe left for my recommendations for resources, accounts and shops.
  • I love this country. I’m lucky to have benefitted immensely by living in this country. I’m also ashamed of how this country has treated Indigenous peoples. The news these past few weeks has been devastating and eye-opening. We need to do better. Today, I’m practicing gratitude for what I have but more importantly, grieving for all that Indigenous people have lost.

 

July 9: Summer Real Estate Tip

For the month of July, choose a day of the week to share one helpful summer real estate tip (e.g., #tuesdaytips).

This could be something great that one of your clients is doing that you’d like to share (such as hiring a landscaping company to spruce up the outdoor space before listing) or a common faux pas or oversight you want to call out (like not resealing an old, cracked driveway).

Make sure to use an eye-catching image and write a caption that includes actionable information.

 

Caption Template Examples:

  • Tuesday Tip: Cut your grass! 🌿 Sounds simple, right? But you’d be surprised how many sellers forget once summer vacation rolls around. If there’s a “For Sale” sign on your lawn, then that lawn has gotta be looking its best. Don’t have time for a weekly (or twice-weekly) trim-and-mow session? Hire a local service to keep things looking sharp. It pays off in curb appeal.
  • Tuesday Tip: Organize your garage. In my experience, potential buyers ask to peek inside the garage much more often during the summer months — and sellers often forget to keep it organized and tidy. If you’re selling this summer, don’t let yourself fall victim to garage embarrassment! Put it on your list of areas to check before an open house or walk-through.

 

July 16: Ice Cream Inspiration

Going out for ice cream is a summertime ritual. Tap into those summery vibes and nostalgia by sharing your favourite local spots for a cone.

Supporting a local business and showing off your knowledge of (and appreciation for) your neighbourhood, town or city? Win-win!

 

Caption Template Examples:

  • I scream and you’ll scream for Irie Ice Cream. Real talk: Irie’s is one of the city’s hidden gems for ice cream. Made with coconut milk, it’s dairy-free but so, so flavourful. Take my advice and get the coconut-lime on a freshly made waffle cone. You’re welcome.
  • Fun fact: I am an ice cream connoisseur. From soft serve to gelato to slow-churned, I love them all. Fortunately for me and all my fellow ice cream aficionados, there are SO many amazing, drool-worthy spots for your summertime cones. Swipe left for my favourite ice cream shop by neighbourhood. What’s your favourite? 🍦

 

July 20: Local Giveaway

On the topic of supporting local businesses… how about partnering with one of your favourite stores, restaurants, or local destinations on a summer fun giveaway on Instagram?

Instagram giveaways are an awesome way to build awareness of your real estate business, attract new followers and team up with a fellow business owner.

Your giveaway prize doesn’t have to be a super high-value item. It could be a free in-depth home evaluation, along with a beautiful outdoor rug from a home decor store, or a restaurant gift certificate, along with a bottle of wine that you provide.

Discuss the giveaway style (e.g., do users have to follow both accounts and tag two friends?) with your contest partner, create a can’t-miss image to promote it, then post the giveaway to both accounts at the same time.

 

Caption Template Example:

  • Giveaway time! I’ve partnered with @InspiredInteriors on Main St. to give one lucky follower a home-sweet-home prize pack featuring a stunning outdoor solar lantern, a weather-resistant outdoor rug and a detailed home evaluation session and report with yours truly. Details on how to enter are below. Good luck!*Follow me and @InspiredInteriors
    *Tag a friend who would LOVE this prize (must also be following both accounts)
    *Share to your Stories for an extra entry!The contest closes at 11:59 p.m. on July 27. We’ll notify the winner by DM. This giveaway has no affiliation with Instagram.

 

July 28: Summer Day Trips

When the dog days of summer hit, everyone starts looking for an escape. But cottage rentals and campsites disappear quickly!

Answer your followers’ prayers for summer fun ideas that don’t involve overnight stays by offering up great ideas for summer day trips.

You can stick to family-friendly ideas or come up with several ideas for different categories of day-tripper, from foodies to craft beer enthusiasts to outdoor lovers.

These ideas could be turned into a post on your real estate blog (or turned into a real estate lead magnet) that you then promote over social media, or you could share them over Instagram Stories, and then turn them into an Instagram Highlight.

 

Caption Template Examples:

  • Hands up if you’re desperate to get out of town but can’t find a campground or cottage to save your life 🙋‍♀️ I’m here to help. I’ve put together a guide to the best day trips within a three-hour radius of Toronto — no boring landmarks or lame hikes, promise! Just fun, family-friendly escapes that will make you feel far, far away. Tap on the link in my bio to get your hands on the guide ☀️
  • Summertime blues, be gone. I’ve got summertime fun bucket lists for foodies, beer and wine lovers, nature enthusiasts, beach bums and little ones. No overnight accommodations included; just days’ worth of ideas for escaping the city and having some fun. Head to my Stories for today’s guide, and check my Highlights in case you missed yesterday’s! ☀️

 

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