7 Real Estate Email Templates to Save You Time in 2025

Emails used to be just one form of communication that real estate agents made use of.

Now, it’s the primary form. Most agents would say they conduct a large part of their business by email. Sharing listings, finalizing contracts, resolving conflicts, chasing leads. And so on, and so on.

Which is why knowing how to craft good emails — clear, concise, friendly, and strategic — is vital to the success of your real estate email marketing strategy.

It takes practice, consistency, and thoughtfulness. To get you started (and save you some time), we’ve crafted seven real estate email templates for seven different common scenarios.

Happy emailing!

The Open House Follow-Up Email

When to use: when you want to follow up with a warm connection you made at a recent open house

The template:

 

Hi [first name],

It was great chatting with you at the [property address] open house last week. [Insert an anecdote from your conversation; e.g. “I ended up ordering dinner from that restaurant you mentioned. Thanks for the suggestion!”).

What did you think of the house? The [standout detail about the listing; e.g. the backyard] is pretty amazing, isn’t it? If you have any more questions, let me know.

I have a few similar listings in [neighbourhoods] that are perfect for [description of lead’s household; e.g. families with young kids, young couples, those who want to be closer to nature, etc.]. Check out the links below. If you’re interested, I can set up a private walk-through for you. No pressure!

[bulleted list of listing links]

Thanks again for stopping by last week. Hope to hear from you!

[your name]

 

The Testimonial Request Email

When to use: when you want to ask a past client to provide you with a testimonial

The template:

 

Hi [first name],

How are you? You must be getting ready for the big move! So exciting. I want to say again how happy I am for you.

I have a small favour to ask of you. I loved working together and as such, it would mean a lot to me to have a testimonial from you. Would you mind taking a few minutes this week to leave me a review on [your desired review platform, such as Facebook or Google]? 

It doesn’t have to be very long; just four or so lines would be so appreciated. Perhaps you could mention [a detail about your working relationship; e.g. a drone video, a great open house, excellent staging].

Here’s the link to my [review platform]: [link].

Let me know if you have any questions. Thank you so much for being a wonderful client!

Sincerely,

[your name]

 

Want more real estate testimonial emails? Check out these other testimonial request email templates.

 

The Reconnection Email

When to use: when you want to reconnect with a past client, in hopes of staying top of mind when it comes to future opportunities

The template:

 

Hi [first name],

Long time no see! I was driving around [neighbourhood where they used to live, or where you helped them purchase a home] and thought of you. How are you doing? How’s [e.g. their partner, children, dog]?

I was doing some research on homes in your area and thought you might be interested to know that selling prices are up [recent statistic, such as percentage year-over-year]. That bodes well for you!

If you ever have any questions about the market or about how to increase your home’s value, please don’t hesitate to reach out. I’d love to help.

Keep in touch!

[your name]

 

The Open House Invite Email

When to use: when you want to invite a lead, past or present, to an open house

The template:

 

Hi [first name],

Hope this email finds you well!

I remember you mentioning to me that you’ve always loved [neighbourhoods the lead had shown interest in]. I wanted to let you know that I have an amazing listing in that area right now. I’m hosting an open house this weekend, and I thought you might want to swing by.

Here’s the link to the listing [hyperlink]. The address is [property address] and the open house is happening on [day of the week] from [time span].

Let me know if you have any questions. I’d love to see you!

Best,

[your name]

 

The Lead-Gone-Cold Email

When to use: when you’ve been working with a lead that has now gone cold and you want to make one last attempt to revive the relationship

The template:

 

Hi [first name],

I haven’t heard back from you in quite some time about [“your house hunt” or “selling your house”] so I’m going to assume your priorities have changed, or that you’ve decided to go in a different direction?

If you are still thinking of moving, I’d be happy to help in any way I can. It’s a great time to [buy or sell].

Best,

[Your name]

The New Listing Alert Email

When to use:

when you have a brand new listing that specifically matches the criteria of one of your active leads or past clients, keeping you top-of-mind and providing immediate value.

The template:

Hi [first name],

I hope you’re having a great week!

I just launched a new listing in [neighbourhood] that immediately reminded me of your search criteria. Specifically, I know you were looking for [a specific feature, e.g., a large backyard, a three-car garage, or a finished basement], and this home has exactly that.

It’s a beautiful [number] bedroom, [number] bathroom house at [property address] and it just hit the market.

You can view all the photos, the floor plan, and the virtual tour here: [hyperlink to listing page].

Are you free to chat this week? I’d be happy to set up a private showing for you before the public open house this weekend.

Let me know what you think!

Best,

[your name]

The Closing Anniversary Email

When to use:

when you want to nurture a relationship with a past client on the anniversary of their closing date to generate referrals or future business. This is a low-pressure, high-value touchpoint.

The template:

Hi [first name],

Can you believe it’s already been [number] years since you moved into [property address]? Time flies!

I wanted to reach out and say congratulations on your home’s anniversary! I still remember how excited you were about [a specific memory of the home, e.g., the bright kitchen, the huge master bedroom, or the neighborhood].

I’m reaching out with two quick things:

1. **Market Check:** If you’ve been curious about what homes are selling for in your area now, I’ve put together a quick, no-obligation market report for the [neighbourhood] area: [link to a personalized neighborhood market report].
2. **Resource:** I just published a new article on the blog about **[relevant home maintenance topic, e.g., “5 Easy Fall Home Maintenance Tips” or “Increasing Your Home’s Curb Appeal”]**—check it out here: [link to blog post].

Please let me know if you ever have any real estate questions or need a recommendation for a great local [plumber/contractor/landscaper].

Hope to chat soon!

Sincerely,

[your name]

Frequently Asked Questions (FAQ) About Real Estate Email Templates

 

What should I include in a real estate email?

 

A highly effective real estate email should be clear, concise, friendly, and strategic. It must include a personalized greeting, a relevant connection point (like an anecdote from a past conversation), a compelling main message or offer (e.g., a new listing link or market update), a single, strong Call-to-Action (CTA), and professional contact information with a clear signature.

 

What must I do before writing a real estate email?

 

Before writing, you must define your goal (e.g., get a testimonial, invite to an open house, revive a cold lead). Crucially, you need to segment and personalize the content by knowing your recipient’s status (buyer, seller, past client) and gathering specific details (first name, property interests, or a specific detail about their household) to make the email feel relevant to them.

 

What are the benefits of using templates for real estate emails?

 

Using templates is a critical component of a scalable email strategy. The primary benefit is saving time, as they eliminate the need to write every email from scratch. They also ensure consistency in your brand voice and messaging, guaranteeing that you never miss key information or a crucial Call-to-Action across all your communications.

 

How often should I email my real estate leads?

 

Email frequency should be consistent and based on the lead’s engagement and where they are in the buying or selling journey. For hot leads, follow-up should be prompt (within 24 hours). For general nurturing (like market newsletters or community updates), sending valuable, non-sales content 1-2 times per month is usually sufficient to stay top-of-mind without causing unsubscribes.

 

What types of real estate emails get the highest open rates?

 

Emails that feature high personalization and immediate relevance generally achieve the highest open rates. Follow-up emails (such as the Open House Follow-Up) and time-sensitive alerts (like a new listing matching a specific search criterion or an Open House Invite) perform well because they address a lead’s current, active need or recent interaction.

 

Should I personalize templates before sending them?

 

Yes, absolutely. Personalization is non-negotiable for success in real estate email marketing. Templates should only serve as a framework; you must replace all bracketed placeholders (e.g., [first name], [anecdote from your conversation], [standout detail about the listing]) with specific, relevant information to transform a generic message into a personal connection.

 

What are common mistakes to avoid in real estate email marketing?

 

A few common mistakes include using generic or misleading subject lines, forgetting to include a single, clear Call-to-Action, failing to segment your audience (i.e., sending buyer-focused content to a seller), or sending emails that are too long and dense with text. Value is key: avoid sending emails merely for the sake of sending them.

 

Can I use these templates for both buyers and sellers?

 

Many templates, such as the Testimonial Request or the Reconnection Email, are easily adaptable for both audiences. However, templates dealing with property searches (like the Open House Follow-Up) are primarily buyer-focused, while others should be tailored to market valuation and selling strategy for clients looking to list their home. Always customize the core message to the client’s current goal.

 

How do I track the performance of my real estate emails?

 

Email performance is tracked using an Email Service Provider (ESP) or Customer Relationship Management (CRM) tool. The key metrics to monitor are:

• Open Rate: The percentage of recipients who open your email.
• Click-Through Rate (CTR): The percentage of recipients who click a link within the email.
• Unsubscribe Rate: The percentage of people who opt out, which signals content irrelevance or sending too frequently.

Analyzing these metrics allows you to continuously optimize your subject lines and content strategy.

What other real estate templates would you like to see us create? Tell us below.