6 Real Estate Video Ideas to Help You Stand Out
Real estate video content used to be something that adventurous real estate agents dabbled in.
These days, real estate video content is everywhere.
But that doesn’t mean it’s any good.
In order for real estate videos to be effective — that is, to grab attention and convince viewers that you’re a real estate agent worth knowing — they need to be:
- savvy;
- well-produced;
- interesting, funny or illuminating; and
- unique.
If you’re already creating videos for your real estate business but need some inspiration OR you want to start making video content a part of your real estate marketing strategy, this post will help get your creative juices flowing.
Keep reading for six real estate video ideas to help you stand out.
Myth-Busting TikToks
Yes, real estate agents are using TikTok to market their business. And you can should, too.
With its huge library of audio clips and music, special effects, and filters, TikTok is a perfect platform to flex your creativity and have a little fun.
That doesn’t mean creating choreographed dance videos. It means taking advantage of those creative flourishes to deliver a message in a way that grabs attention.
One great way to do just that: bust real estate myths you commonly see buyers and sellers falling for. Such as:
- You should never offer full price
- You don’t need a home inspection
- New builds are better than older homes
We like the “lip sync” type of TikTok for this idea. You’ve probably seen it before — someone mouths the words to a song or to a TV or movie scene that sums up their feelings towards a certain subject, which is made clear through on-screen text.
To make this kind of TikTok, all you really need is your real estate myth (in the example from the Toronto realtor below, the myth is about what kind of agent you should hire) and a fitting audio clip (this realtor used a scene from the movie Thor: Ragnarok).
Find an audio clip (tip: search TikTok for words or phrases from a song or scene you already have in mind), practice lip-syncing, hit record, then add your on-screen text.
Before you hit post, make sure you’ve written a one-line caption that sums it up and include some relevant hashtags (e.g., #realtorsoftiktok, #torontorealestateagent).
Don’t have many (or any) TikTok followers? You can post your TikTok to your Instagram feed or Instagram Stories by simply tapping the share button.
Neighbourhood Highlight Instagram Reels
Sharing information about neighbourhoods in your market makes for all kinds of great realtor marketing content, from blog posts to newsletters to landing pages.
Take this idea and transform it into bite-sized video content for Instagram Reels by focusing on a neighbourhood’s highlights. Get it? It’s a highlight Reel.
You could do a Reel on the three best coffee shops in a specific neighbourhood. Or the best parks. Or simply the five best things about living in a certain area.
It’s a great way to show off your neighbourhood knowledge, give some love to local businesses and build your audience.
And since you can create a variety of different Instagram Reels for every neighbourhood, this idea provides a pipeline of video possibilities (yay for less brainstorming).
Listing Sneak Peeks
Everyone loves a sneak peek. That includes buyers, sellers and the real estate curious.
Many agents tease their up-and-coming listings by simply sharing a listing photo. Take it a step further by creating a listing sneak peek.
This doesn’t require filming a walk-through of the house. Actually, it doesn’t require any video footage. You can create a listing sneak peek by simply combining on-screen text and photos, and setting it to music.
Pick a handful of photos that sell the sizzle, and layer them with text that tease the listing’s most tantalizing details without giving too much away (e.g., specify the neighbourhood but not the address).
Share your sneak peek video to Instagram with a caption that invites curious followers to send you a direct message for more information and/or to sign up for your newsletter to find out when the listing goes live.
FAQs
Notice you’re fielding the same questions from buyers, sellers and prospective clients?
Chances are a lot of people have those same questions. Turn them into quick-and-easy real estate video content!
This idea lends itself well to Instagram Stories and TikTok, because they can be created quickly and you can take advantage of in-app features — such as on-screen text, filters and backgrounds — to make them visually engaging.
You can also turn this into a regular content series, where you publish a new video focusing on one question on a specific day. Be consistent with your format and style, give the series a fun name — for example, “Monday Mail” or “Qs on Tues” — and create a cover image that your followers will come to recognize.
To engage your audience, invite them to submit questions. You can do this in the video itself or in the caption, as well as on other platforms, such as in your newsletter.
Satirical TikToks
It’s a good idea to break up your useful real estate content — advice, listings, myth-busting — from time to time with content that’s just purely fun and entertaining.
Real estate memes are a great way to do this. So are slightly satirical videos that point fun at the world of real estate.
TikTok is a perfect place for these videos. It’s where people go for a quick dose of video humour, plus it has all the bells-and-whistles to help bring a funny video to life.
Like real estates memes, it’s important that your satirical real estate video content is:
- PG-13. Keep it appropriate.
- Lighthearted. You don’t want to appear jaded, or mean.
- Relatable. What you’re lightly making fun of should be funny to buyers, sellers and other agents.
What kinds of topics can you satirize? Things like driving to see a listing in a snowstorm, or the lengths real estate agents and sellers will go to keep a listing clean and tidy.
A Creative Realtor Introduction
Like your website “About Me” page and your Instagram real estate bio, a video introduction is a great way to let your audience know who you are and what you uniquely offer as a real estate agent.
What not to do: film yourself talking to the camera about how long you’ve been in the real estate business and how many awards you’ve racked up. You’ll need to take a creative approach if you want people to watch.
Share unique or funny details about yourself. Set the video to music. Include your colleagues or family. And keep it short and sweet.
This kind of video is a great one to share on Instagram from time to time (you could even save it as an Instagram highlight), to embed on your website, and to add to your Facebook page.
What’s your biggest challenge when it comes to creating video content for your real estate business?
