Fix Broken Links

Hyperlinks that don’t work can be a source of frustration for visitors to your website. 

Broken links — specifically internal links to other pages on your website — can also negatively impact SEO.

Fixing them is important!

Don’t assume that everything is in good working order. If you changed a page’s URL or deleted a page in recent months, there’s a chance you have a malfunctioning internal link somewhere. 

Links to an external site carry an even greater chance of malfunctioning, as the site’s owner may have made changes that caused your links to break.

Spend a little time this month looking for broken links on your website. There are tools you can use (such as Google Search Console) or you can do it manually by testing the links on every page.

Check Site Speed

The speed of your site is key to the success of your site. 

A slow-loading site will be penalized when it comes to how it’s ranked in search engine results. And visitors who do arrive at your site may quickly leave.

Check your site speed this month by using a free tool like Google’s PageSpeed Insights. 

If it’s failing to hit benchmarks, you’ll want to do some digging to figure out why. Common culprits: too-big image and video files, too many plug-ins or too much code. 

Improving your site speed = a major way to improve your real estate website.

(Another reason why made-for-realtor websites like myRealPage make maintaining a high-performance real website so much easier!)

Create New Blog Content

Real estate-focused blog posts equip your website with the kind of valuable content it needs to nail SEO, rank higher in search engine results and communicate your expertise to visitors.

You should be creating blog content on a regular basis (using a real estate content calendar is key) — the more consistent you are, the better your results will be.

Update Evergreen Content (If Needed)

Keeping on the topic of real estate blog posts — there’s the matter of evergreen content.

A refresher on evergreen real estate content:

Evergreen content is content that’s been optimized for search engines, featuring topics that are perennially relevant to a target audience. 

It’s designed to have a much longer shelf life, with the purpose being to continually bring traffic to your real estate website. 

Another perk to evergreen content: you write it once and update it only as needed.

Could it be time to update your evergreen content? Take a close read. If you need to replace outdated statistics, remove information that’s no longer relevant or add new details, go ahead and do that. 

Then, when you’re done, add a line of copy at the start of each piece that states when it was last updated (e.g., This article was updated in July 2023).

Add New Testimonials

Most real estate testimonials don’t specify a date but that doesn’t mean you shouldn’t refresh the reviews you feature on your site.

If you’ve received new glowing reviews since last updating your website, consider spotlighting them on your real estate website.

Update Your Headshot

Switching out the photos of yourself for more recent shots is an easy way to keep your real estate website feeling fresh — and to make sure that your website best represents what you look like right now and not a couple years ago.

When you update the shots on your website, make sure to apply the same changes to your social media profiles as well as your email and phone number contact card. 

Only have one headshot? Best to schedule one professional photoshoot each year and have the photographer capture a variety of different looks so you’ll have plenty of photos to pull from.

Get a Favicon

A favicon is the tiny icon that represents a website tab as seen in a browser. Look at your open tabs right now. See the little blue-green square for this page? That’s the myRealPage favicon.

Creating or updating your favicon is an easy way to improve your real website right now. It’s only a tiny little graphic but it can help boost your SEO results.

A good favicon matches your real estate website branding, is easy to distinguish and stands out when seen alongside other favicons.

Try New Headlines and CTAs

Great copywriting is an underrated skill for real estate agents. It can make all the difference when it comes to whether a lead reads, clicks and follows through. Good copy can convert!

The copywriting on your website, particularly your headlines and calls-to-action, shouldn’t be a  set-it-and-forget-it affair.

Trying out new headlines and CTAs is a great way to experiment with what gets more clicks. It can be a hugely valuable way to improve your real estate website.

Add a New Landing Page

Speaking of getting more clicks, consider adding a new landing page to your website this month.

Real estate landing pages are a way to collect the contact information of your website visitors in exchange for an offer — usually valuable information or a complimentary consultation or evaluation.

Like copywriting, sometimes you need to experiment with landing pages (changing up the offer, the design or the copy) in order to see what works best.

Ask for Feedback

One of the easiest ways to improve your real estate website: ask for feedback and make changes accordingly. 

Whether you launched your site five years ago or five months ago, there’s never a bad time to ask a friend or colleague to explore your website and provide their honest comments.

Ask them to read, click and navigate around, then get their thoughts on the design, functionality and usefulness of your real estate agent website.

Their input will give you a truer sense of how potential clients experience your website and what improvements you can make.