Even in this day and age of digital everything, there are still some real estate agents holding out on launching their own branded real estate website. “I’m doing just fine without one,” they say. “My brokerage lists me on their website — that’s good enough,” they say. “I...
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Welcome to the hot and hazy days of August. You’re too busy selling, swimming, and sipping to think too hard about social media. We get it. But your real estate social media efforts don’t have to slip. To fill in a few of your scheduling gaps —...
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Here comes the sun. Doo-doo-doo-doo. Here comes the sun. Spring. Is. HERE. Well, almost. Along with the disappearing snow and warmer temps, spring brings a fresh trove of content ideas for real estate social media posts. We’ve fleshed out those ideas, along with a few more concepts, in this:...
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Oh, February. It’s the shortest month of the year, but it feels like the longest. Inspiration might be at an all-time low come February 1, when those hibernation vibes are strongest. But your social media calendar doesn’t have to be blah. To help you keep churning out...
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Happy September! A new month means a new social media calendar to plan — not for this month, but for the next. Today we’re serving you with some ideas for social media content for the month of October. Got some holes in your content calendar? Need some...
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Summertime can be a quiet time after the rush of the spring market. It’s like a whitewater rapid slowing to a steady stream. But sometimes that rapid turns into what’s barely a trickle. Stay in the real estate biz long enough and you’ll likely find yourself experiencing...
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As real estate agents, we’re directly responsible for our own success. There’s freedom in that responsibility — we can create our own hours, develop our own brand, and generally do things as we please. But the responsibility is hard at times. It’s tiring to be the sole...
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The real estate business has been around a heck of a lot longer than the Internet. In fact, things were trucking along just fine before the World Wide Web came along and changed everything. No one knows this better than a real estate agent who’s been in...
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When a house sells and it’s time to take the listing down, it’s cause for celebration. Obviously. But the marketer in us can’t help but feel a tad (just a tad) sad, too. Why? Because all those stunning, professional, high-resolution photos disappear, never to be seen again! It...
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Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...
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Hi, reader! This blog post is all about how to turn your blogs and written content into exciting and FUN videos. “Why would I ever want to do that?” you may wonder. Well, welcome to 2017 — where video is everywhere, and attention spans are shorter than...
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Sometimes writer’s block hits hard. And when that happens, it makes staying on track with your real estate blog content schedule difficult. In an online world with a constant demand for new content, the pressure to be consistently pushing out new material is on. But...
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