As real estate agents, we’re directly responsible for our own success. There’s freedom in that responsibility — we can create our own hours, develop our own brand, and generally do things as we please. But the responsibility is hard at times. It’s tiring to be the sole...
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The real estate business has been around a heck of a lot longer than the Internet. In fact, things were trucking along just fine before the World Wide Web came along and changed everything. No one knows this better than a real estate agent who’s been in...
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When a house sells and it’s time to take the listing down, it’s cause for celebration. Obviously. But the marketer in us can’t help but feel a tad (just a tad) sad, too. Why? Because all those stunning, professional, high-resolution photos disappear, never to be seen again! It...
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Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...
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Hi, reader! This blog post is all about how to turn your blogs and written content into exciting and FUN videos. “Why would I ever want to do that?” you may wonder. Well, welcome to 2017 — where video is everywhere, and attention spans are shorter than...
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Sometimes writer’s block hits hard. And when that happens, it makes staying on track with your real estate blog content schedule difficult. In an online world with a constant demand for new content, the pressure to be consistently pushing out new material is on. But...
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You’re probably hearing a lot about millennials these days and why you should be catering your real estate business to them. From embracing the latest technologies, to crafting targeted messages, the how and why behind marketing to the largest adult generation in history is important. However, this...
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Nowadays, more and more businesses are finding it crucial to have a solid online marketing strategy. One of the biggest facets of such strategies is social media, as its reach and efficiency has been proven time and time again. myRealPage understands the importance of social media-readiness,...
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Twitter is currently one of the biggest social media platforms, with 8 million users in Canada alone. This number is projected to balloon to 8.5 million users by 2018, as per the latest statistics and forecasts. With such a large audience, it only makes sense that...
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You miss 100 per cent of the leads that you don’t write blog posts for. Or something like that, said some real estate agent with a winning online content marketing strategy. Blogging is a hugely helpful tool in a realtor’s online marketing toolkit — it...
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Nowadays, online marketing has become an important part of every realtor’s day to day business operations. After all, it’s the easiest, most convenient, as well as one of the most effective ways to gain new leads and clients. It should be noted, though, that while online...
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Blogging for your real estate blog is a hugely effective marketing tool for lots of reasons that we’ve shared (the short version: it helps bring traffic to your website, it builds your reputation as an expert, and it converts visitors to clients). But finding the...
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