The digital era may have changed just about everything else in the world of real estate, but good old-fashioned closing gifts have pretty much remained the same. Real estate closing gifts are such a standard part of working in the business that you may not even...
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Thank-you notes are a boon and a bane for real estate agents. A boon because they can do wonders for generating new and repeat business. Sending a thank-you card to the person whose business you didn’t win? You’ll get ‘em — or their friend — next time. A...
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"Customer service shouldn't just be a department — it should be the entire company." --- Tony Hsieh, CEO of Zappos What Tony is saying, in other words, is that customer service and client experience are hands down, no contest, without a doubt – the most important parts...
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Tell us — do any of the following scenarios with real estate clients sound familiar to you? • Non-stop phone calls, text messages and voicemails when you can’t come to the phone • Threats of bad reviews and a ruined reputation • Expectations that you’ll drop everything on...
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Still giving your real estate clients a bottle of wine after closing? That’s nice. But maybe we can do better? Real estate is competitive. Your closing gifts aren’t just a way to thank clients for their business. They’re a way to stand out from your competition and...
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Ready for the cold, hard truth? Any realtor can be good. But not every realtor is truly great. To be great and memorable means going above and beyond for your clients. Case in point: is anything more valuable than a shining testimonial or referral? It’s the...
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How many thank-you notes have you written in your real estate career? 20? 60? 200? Whatever the number, if you’re doing business, you’re writing thank-you notes. They’re a staple practice in the business world to this day due to their insane effectiveness. Whether you’ve earned the listing,...
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Today, we’re talking client gifts. Not the kind of gifts you give after a sale (if you want our tips on strategic closing gifts, we’ve got you covered here), but the sporadic, “just because” kind of gifts that make your client feel appreciated — and make...
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