People watch one billion hours of YouTube per day. Per day. That’s a ton of eyeballs — and a ton of potential leads for your real estate business. But without adopting some key YouTube marketing strategies and best practices, your YouTube channel isn’t likely taking advantage...
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Twitter is currently one of the biggest social media platforms, with 8 million users in Canada alone. This number is projected to balloon to 8.5 million users by 2018, as per the latest statistics and forecasts. With such a large audience, it only makes sense that...
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You miss 100 per cent of the leads that you don’t write blog posts for. Or something like that, said some real estate agent with a winning online content marketing strategy. Blogging is a hugely helpful tool in a realtor’s online marketing toolkit — it...
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Before we discuss email templates, raise your hand if you’ve had this problem before...
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Getting a real estate website for yourself and your business is the first crucial step to starting out in online marketing. After the initial set up then comes the task of adding content, and building everything out. With some careful planning and consideration, it’s entirely possible to...
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Press is one of the most powerful marketing tools out there. But, it’s also one of the most challenging to make use of. The best press is the organic kind, and that can be hard to attract. To land your name in the pages of local...
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Nowadays, online marketing has become an important part of every realtor’s day to day business operations. After all, it’s the easiest, most convenient, as well as one of the most effective ways to gain new leads and clients. It should be noted, though, that while online...
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Blogging for your real estate blog is a hugely effective marketing tool for lots of reasons that we’ve shared (the short version: it helps bring traffic to your website, it builds your reputation as an expert, and it converts visitors to clients). But finding the...
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We love video marketing for realtors. Video marketing diversifies your strategy, and when done right, boosts clicks and leads to conversions. [caption id="attachment_72582" align="aligncenter" width="310"] (Click to enlarge. Infographic by Hyperfine Media.)[/caption] And to do it right, you need to have specific kinds of videos in your...
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When it comes to online marketing for your business, some key points would be consistency and timeliness. This means that it is necessary to make sure that your social media channels are regularly updated and are basically “showing signs of life.” After all, inactive channels...
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Most property listings are accompanied by a list of details and some photos. However, if you really want to succeed with your real estate marketing efforts, it’s time to step it up and start using virtual tours. Virtual tours, as the term suggests, are usually videos...
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Nowadays, when the biggest home buyer and seller demographic includes a generation that is always online and is heavily into social media, social media marketing is a major aspect that every business needs to pay attention to. Not only does it help you reach your...
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