Long live YouTube! Despite the many video-sharing platforms that have been introduced in recent years, YouTube has remained king, attracting millions of views and thousands of uploads each and every month. With such a huge and consistent audience, it only makes sense that realtors take advantage...
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Everyone loves holidays. From classics like Christmas and Canada Day (or the Fourth of July for our American readers), to the more modern celebrations like Pi Day or May the Fourth, there’s perhaps nothing more that people love than to kick back and celebrate the...
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No offense, but we’re betting that your email marketing game could be improved upon. For little to no cost, email marketing packs a lot of punch when it comes to generating leads and building your brand. But it only works if you work it, and...
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This post was updated on 09/15/2017. If you’re a real estate agent using Snapchat as a marketing tool, congratulations — you’re on your game. Snapchat provides huge opportunities to reach a younger demographic, position yourself as a relevant, modern agent, and develop brand awareness for your business. But...
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This post was updated on 09/15/2017 If you use Instagram to market your real estate business, then you’re probably familiar with the number of changes the photo- and video-sharing social platform has made to its algorithm over the last while — many of which have made...
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Real estate photography can be the difference between no one showing up to your open house, or a non-stop stream of prospective buyers flowing in. As a realtor, you can’t add square footage or install all new appliances, but you can make sure your listings...
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As a consumer, what influences your buying decisions more — an advertisement, or a referral from a trusted source? We’re betting that a first-hand recommendation beats a clever ad any day (it actually does; according to Nielsen, 84 per cent of consumers find recommendations from...
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Your real estate blog is likely lacking without great visuals. Photos, illustrations, GIFs and charts help illustrate your excellent points and they make visitors to your site want to actually read your content (colourful visuals can, apparently, increase someone’s willingness to read by a whopping...
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Your real estate newsletter is hugely valuable when it comes to keeping your name and business at top of mind for your existing clients and prospective ones. But only if your subscriber list is healthy — that is, filled with qualified and engaged people. Your...
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Pssst. Here’s a secret. We know of a marketing tool you likely haven’t tried: webinars. That’s right, the humble web-based seminar is actually an incredibly effective way to sell yourself as a realtor and attract new clients. Wait, What Exactly is a Webinar? Seminar + web =...
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If you’ve got a realtor blog that you’re regularly publishing to, congratulations! That's already a great point to get started at. However, as any blogger knows, it isn't always easy, and whether you’re a naturally gifted writer or not, it’s a challenge to develop great ideas on an...
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This post was updated on 09/15/2017. Since the release of Instagram Stories in the summer of 2016, businesses and personalities have had the new opportunity to reach their Instagram audience through short video snippets. These stories last just for 24 hours and give viewers a candid...
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