Marketing your real estate business online requires a toolkit. Some online marketing tools are essential to getting the job done right — the online equivalent of a hammer or measuring tape. Other tools are nice to have, but aren’t required — like a hand torch. In this...
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Gone are the days when your only option for promoting an open house was to put an ad in the newspaper, tell some friends and hope your balloons on the day of the event would attract a passerby. The internet today is like your own personal...
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We’re well into the dog days of summer now. When pools, docks and patios are beckoning, who wants to sit in front of a computer and dream up a bunch of amazing ideas for social media posts? Not you. Like we did for the month of July,...
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Social media never sleeps. Not even during the sweltering summer months, when trips to the beach and rosé on the patio seem more important than Twitter. Because after all, what’s better than scrolling through Instagram while lounging in the sun on a lazy day? Don’t let your...
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We’ve all been there. You come up with what seems like an amazing Instagram post. The image is strong, interesting, and bright – absolutely #Instagramworthy. The caption is witty, friendly, and smart. You add a unique but still relevant hashtag or two. It all looks great. So,...
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Nearly every self-proclaimed online marketing expert will tell you that you need a robust social media strategy if you want a chance at online marketing success. And it’s no secret that this blog has sung the praises of Twitter, Facebook, and Instagram as a marketing...
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Raise your hand if: Your Facebook newsfeed seems to be clogged with memes and silly videos these days You’ve noticed engagement on your Facebook business page is way down You want to get more real estate leads from Facebook Check, check, and check? We thought so. Facebook...
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When it comes to what Facebook users see in their news feeds, Facebook’s goal is pretty simple: show people the content that matters to them the most, and show it to them first in their feed. To give users that tailored, first-things-first experience, Facebook uses...
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Today we’re talking Facebook groups. Not your Facebook group, but other local groups that you’re a member of. Facebook groups represent a huge opportunity for realtors. As hubs of engaged interaction, they’re a perfect place to find leads and establish relationships. We’ve talked before about the types...
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Following all of our social media advice, and still not seeing the positive results you want? The truth is, there are common social media mistakes that could be sabotaging your own growth. These five ~social media sins~ are a surefire way to lose existing followers and turn...
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Ever feel like you’re just yelling into a bottomless pit when you post on Facebook? “Hellooo, can anyone hear me?” Two, three, 12 hours go by after publishing what you thought was a great post, and yet there’s only one or two ‘Likes’ — at...
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It can be difficult to keep up with all the latest technology trends, but if there was one marketing tool for your real estate biz we’d tell you to take advantage of right now, it would 100% be video. Video is quickly becoming the heart of...
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