Websites Tag

Big News: myRealPage Is Now Serving California!

Big News: myRealPage Is Now Serving California!

Dear real estate agents in Golden State: myRealPage wants to turn your real estate websites into lead-generating machines. And make your life a little bit easier. Our new agreement with the California Regional Multiple Listing Service means that agents who belong to the CRMLS can sign...

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How to Lower Your Real Estate Website Bounce Rate

How to Lower Your Real Estate Website Bounce Rate

Here’s a fact about websites: They all have bounce rates. Your real estate website has a bounce rate. A high bounce rate is bad. A low bounce rate is good. What’s a bounce rate again? you might be asking. Think of it like this. You walk into a...

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How AI Is Changing Real Estate: Everything You Need to Know

How AI Is Changing Real Estate: Everything You Need to Know

AI, or artificial intelligence, often gets a bad rap. It’s machines that will take over our jobs. Devices that will take over our brains. Robots that will take over the world! That’s all the stuff of sci-fi nightmares. In reality, AI has a lot of amazing potential. Good...

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5 Things Buyers Want to See on Your Real Estate Website

5 Things Buyers Want to See on Your Real Estate Website

Ninety-nine percent of millennial buyers go online for their home search. So do 89% of older baby boomers, and 77% of the silent generation. Where online exactly? MLS databases. And your website. Your personal real estate website is on the frontline of the home buyer search. Which means...

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How to Use Real Estate Landing Pages to Grow Your Business

How to Use Real Estate Landing Pages to Grow Your Business

Time for a pop quiz. Name the ways you bring visitors to your real estate website. Social media? Check. Instagram ads? Check. A newsletter? Check. SEO? Check. Solid list. There’s just one thing missing. Real estate landing pages. Not using real estate landing pages on your website yet? Have landing pages but aren’t...

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Top Tips for Selling Luxury Real Estate in 2019

Top Tips for Selling Luxury Real Estate in 2019

Let’s be frank, shall we? Selling luxury real estate is pretty, pretty cool. The houses are bigger and better, the stakes are higher, and the payoff is greater. But there’s a reason why not every real estate agent becomes a luxury real estate agent. Selling luxury real...

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Everything REALTORS® Need to Know About IDX Searches

Everything REALTORS® Need to Know About IDX Searches

When a prospect visits your real estate website, let’s face it: they’re not exactly there looking for your life story (sorry! 😁). Of course they may want to know a bit about you, but they’re there because they want to check out your real estate listings. And...

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How To Reach the Millennial Real Estate Buying Market

How To Reach the Millennial Real Estate Buying Market

Tired of reading headlines about millennials? We hear you. From avocado toast to selfies, the cycle of news stories about the aged-22-to-36 crowd is seemingly endless. But there’s a good reason why we can’t stop talking about this generational group. Millennials are the largest generation in North America. In...

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How REALTORS® Can Improve Their Business During Slow Times

Summertime can be a quiet time after the rush of the spring market. It’s like a whitewater rapid slowing to a steady stream. But sometimes that rapid turns into what’s barely a trickle. Stay in the real estate biz long enough and you’ll likely find yourself experiencing...

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