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5 Things Buyers Want to See on Your Real Estate Website

5 Things Buyers Want to See on Your Real Estate Website

Ninety-nine percent of millennial buyers go online for their home search. So do 89% of older baby boomers, and 77% of the silent generation. Where online exactly? MLS databases. And your website. Your personal real estate website is on the frontline of the home buyer search. Which means...

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How to Use Real Estate Landing Pages to Grow Your Business

How to Use Real Estate Landing Pages to Grow Your Business

Time for a pop quiz. Name the ways you bring visitors to your real estate website. Social media? Check. Instagram ads? Check. A newsletter? Check. SEO? Check. Solid list. There’s just one thing missing. Real estate landing pages. Not using real estate landing pages on your website yet? Have landing pages but aren’t...

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Top Tips for Selling Luxury Real Estate in 2019

Top Tips for Selling Luxury Real Estate in 2019

Let’s be frank, shall we? Selling luxury real estate is pretty, pretty cool. The houses are bigger and better, the stakes are higher, and the payoff is greater. But there’s a reason why not every real estate agent becomes a luxury real estate agent. Selling luxury real...

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Everything REALTORS® Need to Know About IDX Searches

Everything REALTORS® Need to Know About IDX Searches

When a prospect visits your real estate website, let’s face it: they’re not exactly there looking for your life story (sorry! 😁). Of course they may want to know a bit about you, but they’re there because they want to check out your real estate listings. And...

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How To Reach the Millennial Real Estate Buying Market

How To Reach the Millennial Real Estate Buying Market

Tired of reading headlines about millennials? We hear you. From avocado toast to selfies, the cycle of news stories about the aged-22-to-36 crowd is seemingly endless. But there’s a good reason why we can’t stop talking about this generational group. Millennials are the largest generation in North America. In...

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How REALTORS® Can Improve Their Business During Slow Times

Summertime can be a quiet time after the rush of the spring market. It’s like a whitewater rapid slowing to a steady stream. But sometimes that rapid turns into what’s barely a trickle. Stay in the real estate biz long enough and you’ll likely find yourself experiencing...

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How REALTORS® Can Use Storytelling to Sell More Real Estate

How REALTORS® Can Use Storytelling to Sell More Real Estate

We’re going to let you in on a little secret. The key to awesome marketing isn’t taking a copywriting course or having advertising experience or a huge budget. It’s the ability to tell a story. That’s right. Good marketers = good storytellers. How Does Storytelling Help Me Sell More...

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4 Online Marketing Tools That EVERY Real Estate Agent Needs

4 Online Marketing Tools That EVERY Real Estate Agent Needs

Marketing your real estate business online requires a toolkit. Some online marketing tools are essential to getting the job done right — the online equivalent of a hammer or measuring tape. Other tools are nice to have, but aren’t required — like a hand torch. In this...

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