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5 Mistakes to Avoid in Your Real Estate Listings

5 Mistakes to Avoid in Your Real Estate Listings

Assembling real estate listings is to real estate agents what preparing tax returns is for accountants. A standard part of the job. Regular procedure. So customary, it could be done with eyes closed. But when we get so accustomed to a certain task, we can get lazy....

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5 New Year’s Resolutions for Real Estate Agents in 2021

5 New Year’s Resolutions for Real Estate Agents in 2021

Who doesn’t love a fresh start? It’s why spring cleaning exists. Why adults still feel energized when September rolls around. Why we make resolutions at the start of a new year. But fresh starts aren’t just for our personal lives. And resolutions can be about things other than getting...

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The 5 Biggest Real Estate Marketing Lessons of 2020

The 5 Biggest Real Estate Marketing Lessons of 2020

The understatement of the century: that this year has been unlike any other. Wildfires. Racial injustices. Political dramas. Civil unrest. Oh, and that global pandemic that has radically changed our lives for the past nine months. 2020 hasn’t been kind to many. But it’s often the toughest...

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The REALTOR®’s Guide to Writing Awesome Website Content

The REALTOR®’s Guide to Writing Awesome Website Content

You’re a real estate agent. Not a copywriter. Right? Wrong. Well, kind of. As a modern real estate agent, you wear a bunch of hats. First and foremost, you’re a REALTOR®. But you’re also a part-time interior decorator. An amateur social media expert. A de facto therapist. And, yes,...

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A How-To Guide to Successful Real Estate Branding

A How-To Guide to Successful Real Estate Branding

What would Coca-Cola be without its signature red hue, cursive logo and iconic glass bottle? It would be a soda maker. What would Apple be without its bitten apple icon, sleek shapes and silvery palette? It would be a technology company. What would McDonald’s be without its...

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How To Grow Your Email List as a REALTOR®

How To Grow Your Email List as a REALTOR®

When you set your goals as a REALTOR® this year, did you plan on growing your email list? Listen, we know things don’t always go to plan, and that’s okay. But if you’re looking to focus your real estate business efforts on something specific this month, growing...

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