For all the talk about what an awesome marketing tool Pinterest is, there aren’t that many realtors who have fully maximized its potential. Many realtors using Pinterest are just sharing images, usually of their listings, all willy-nilly, not really thinking about how that image could...
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Using Twitter as a marketing tool for your real estate business? Awesome. What about tools for Twitter? Sure, Twitter on its own can be a super effective way to build an audience and keep your name top of mind. But when you incorporate tools for...
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The biggest challenge of realtors in 2017: standing out from the pack and making sure that it’s your name that comes to a prospective client’s mind. A strong, well-rounded marketing plan is key, of course, but it takes time to work. What if we told you there...
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When it comes to advertising your realtor business online in 2017, it’s hard to beat the return-on-investment of Facebook Ads. Paying to play on Facebook puts your marketing message directly in the hands newsfeeds of your targeted audience. We like Facebook Ads for being budget-friendly and...
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Newsflash: millennials are officially taking over as the largest adult generation in history. What does that mean for you and your realtor business? You’ll need to cater to them, and that will require a fine-tuning of your marketing strategies. Here are a few points that you'd...
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Facebook Live is the hip new marketing tool on everyone’s tongue. It’s trendy, it’s cool, and it presents exciting opportunities for realtors. We’ve discussed ways to use live-streaming apps before, but now it’s time to talk best practices and tips for using Facebook Live to...
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If you want to thrive (and not just survive) as a realtor in 2017, then you need to start harnessing the power of digital marketing tools that can seriously change your game — forever, and for better. Sure, you’ve heard of the following tools, but are...
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Long live YouTube! Despite the many video-sharing platforms that have been introduced in recent years, YouTube has remained king, attracting millions of views and thousands of uploads each and every month. With such a huge and consistent audience, it only makes sense that realtors take advantage...
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Everyone loves holidays. From classics like Christmas and Canada Day (or the Fourth of July for our American readers), to the more modern celebrations like Pi Day or May the Fourth, there’s perhaps nothing more that people love than to kick back and celebrate the...
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This post was updated on 09/15/2017. If you’re a real estate agent using Snapchat as a marketing tool, congratulations — you’re on your game. Snapchat provides huge opportunities to reach a younger demographic, position yourself as a relevant, modern agent, and develop brand awareness for your business. But...
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This post was updated on 09/15/2017 If you use Instagram to market your real estate business, then you’re probably familiar with the number of changes the photo- and video-sharing social platform has made to its algorithm over the last while — many of which have made...
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Real estate photography can be the difference between no one showing up to your open house, or a non-stop stream of prospective buyers flowing in. As a realtor, you can’t add square footage or install all new appliances, but you can make sure your listings...
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