Social media never sleeps. Not even during the sweltering summer months, when trips to the beach and rosé on the patio seem more important than Twitter. Because after all, what’s better than scrolling through Instagram while lounging in the sun on a lazy day? Don’t let your...
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The ancient Greek philosopher Thales said, “The most difficult thing in life is to know yourself.” Thales obviously never had to write an ‘About Me’ page for his real estate website. Writing about yourself is never easy, especially when your goal is to convince people to hire...
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So you’re creating video content for your real estate business. Awesome! (If you’re not, consult this list of reasons why REALTORS® need video content). But are you...
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We’ve all been there. You come up with what seems like an amazing Instagram post. The image is strong, interesting, and bright – absolutely #Instagramworthy. The caption is witty, friendly, and smart. You add a unique but still relevant hashtag or two. It all looks great. So,...
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Social media content without images is like pizza without cheese. Edible? Sure. So delicious that everyone wants a slice? Definitely not. Consider this: Tweets with images receive 150% more retweets and 89% more favourites (Source) Facebook posts with images receive 2.3 times more engagement than posts without...
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Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...
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We’ve talked lots on this blog about different strategies for generating leads for your real estate business. Strategies like… Implementing IDX on your real estate website Using chatbots Creating online quizzes Adapting your Facebook approach Today, we’re delving into a different kind of lead generation strategy...
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Real estate open houses haven’t changed all that much in the last 25 years. Technology has changed nearly every other aspect of the business — real estate drone videos are now the norm — but open houses? Not so much. But there is one key way to...
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As real estate agents, we’re directly responsible for our own success. There’s freedom in that responsibility — we can create our own hours, develop our own brand, and generally do things as we please. But the responsibility is hard at times. It’s tiring to be the sole...
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Our last post began with a look at the two most popular excuses real estate agents have for not creating videos. To recap, those reasons were: “I don’t know how to!” and “There’s NO WAY I’m going to be on camera!” We tackled #2 in our last post...
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When we ask real estate agents why they’re not creating videos for their business, we usually hear one of two things: “I don’t know how to!” , OR “There’s NO WAY I’m going to be on camera!” Here’s how we respond: No problem. We’ve got you...
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There comes a time in every real estate marketer’s life when they sit down at their desk, turn on their computer, and realize: I’m all out of ideas. Coming up with funny, fascinating, charming, and engaging ideas for real estate marketing content is HARD. When that content...
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