Real estate open houses haven’t changed all that much in the last 25 years. Technology has changed nearly every other aspect of the business — real estate drone videos are now the norm — but open houses? Not so much. But there is one key way to...
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As real estate agents, we’re directly responsible for our own success. There’s freedom in that responsibility — we can create our own hours, develop our own brand, and generally do things as we please. But the responsibility is hard at times. It’s tiring to be the sole...
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Our last post began with a look at the two most popular excuses real estate agents have for not creating videos. To recap, those reasons were: “I don’t know how to!” and “There’s NO WAY I’m going to be on camera!” We tackled #2 in our last post...
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When we ask real estate agents why they’re not creating videos for their business, we usually hear one of two things: “I don’t know how to!” , OR “There’s NO WAY I’m going to be on camera!” Here’s how we respond: No problem. We’ve got you...
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There comes a time in every real estate marketer’s life when they sit down at their desk, turn on their computer, and realize: I’m all out of ideas. Coming up with funny, fascinating, charming, and engaging ideas for real estate marketing content is HARD. When that content...
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Real estate agents don’t exactly have a reputation for being wildly creative when it comes to advertising, or for pulling off nutty marketing stunts. Let’s be real: you’re probably not going to see us at the front of a flash mob on a busy downtown street,...
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Are your email open rates getting you down? We’ve been there. You work hard on putting together your weekly newsletters and email campaigns. Your content is fresh and interesting. The layout is clean, but eye-catching. There’s no reason why anyone wouldn’t read this email. You send it. You wait. You...
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Let’s talk content marketing. According to the Content Marketing Institute (yep, that’s a thing), content marketing is: “...
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Instagram Stories have come a looong way since we first wrote about them in 2016. It being a new platform (within a platform) and all, our advice back then was simpler. Use a catchphrase! Try hashtags? Add more than one photo or video! Flash forward to 2018. Instagram Stories...
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When a house sells and it’s time to take the listing down, it’s cause for celebration. Obviously. But the marketer in us can’t help but feel a tad (just a tad) sad, too. Why? Because all those stunning, professional, high-resolution photos disappear, never to be seen again! It...
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There was a time when it was perfectly okay for a real estate agent to not care about technology. “My job is to sell houses, not fiddle around on a computer!” ← Agent from the 1990s. That was true back in the day. But it’s 2018. You’re well...
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What’s the hardest part of online marketing for realtors? For many of us, it’s the learning curve that comes with using new apps and platforms. For nearly all of us, it’s simply keeping up with the newest technologies and most up-to-date best practices. That’s one of the...
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