Instagram Stories have come a looong way since we first wrote about them in 2016. It being a new platform (within a platform) and all, our advice back then was simpler. Use a catchphrase! Try hashtags? Add more than one photo or video! Flash forward to 2018. Instagram Stories...
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When a house sells and it’s time to take the listing down, it’s cause for celebration. Obviously. But the marketer in us can’t help but feel a tad (just a tad) sad, too. Why? Because all those stunning, professional, high-resolution photos disappear, never to be seen again! It...
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There was a time when it was perfectly okay for a real estate agent to not care about technology. “My job is to sell houses, not fiddle around on a computer!” ← Agent from the 1990s. That was true back in the day. But it’s 2018. You’re well...
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What’s the hardest part of online marketing for realtors? For many of us, it’s the learning curve that comes with using new apps and platforms. For nearly all of us, it’s simply keeping up with the newest technologies and most up-to-date best practices. That’s one of the...
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Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...
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Free eBook Alert! Since it’s the season of giving, we at myRealPage are putting up for grabs a FREE eBook! Just sign up for it here, and receive your copy of 4 Secrets to Online Marketing Success for Realtors for absolutely free. In this eBook, you will learn useful...
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Whether you’re a regular maker of resolutions or not, it’s hard to deny: the welcoming in of a new year feels like a fresh start. So why not use it as an opportunity to take a step back, look at your realtor marketing efforts to date,...
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You already know that video should play a starring role in your real estate marketing efforts (and i you haven’t gotten behind the camera yet, let us remind you why realtors need video content). Hopefully you’ve already got a library of video content, including video tours for...
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Nearly every self-proclaimed online marketing expert will tell you that you need a robust social media strategy if you want a chance at online marketing success. And it’s no secret that this blog has sung the praises of Twitter, Facebook, and Instagram as a marketing...
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What’s better than creating buzz for your real estate business? When someone else creates the buzz for you — for free! That’s the beauty of press. And that’s why press attention is often tricky to attract, especially for small businesses that don’t have their own PR teams. But...
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What do movies and real estate have in common? No, it’s not Annette Bening in American Beauty (“I will sell this house today. I will sell this house today.”) Movies need a great story that engages the viewer. So do realtors! Part of your job is to tell stories...
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Raise your hand if: Your Facebook newsfeed seems to be clogged with memes and silly videos these days You’ve noticed engagement on your Facebook business page is way down You want to get more real estate leads from Facebook Check, check, and check? We thought so. Facebook...
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