content creation Tag

Everything REALTORS® Need to Know About IDX Searches

Everything REALTORS® Need to Know About IDX Searches

When a prospect visits your real estate website, let’s face it: they’re not exactly there looking for your life story (sorry! 😁). Of course they may want to know a bit about you, but they’re there because they want to check out your real estate listings. And...

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How To Reach the Millennial Real Estate Buying Market

How To Reach the Millennial Real Estate Buying Market

Tired of reading headlines about millennials? We hear you. From avocado toast to selfies, the cycle of news stories about the aged-22-to-36 crowd is seemingly endless. But there’s a good reason why we can’t stop talking about this generational group. Millennials are the largest generation in North America. In...

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The Ultimate Guide to LinkedIn for REALTORS®

The Ultimate Guide to LinkedIn for REALTORS®

LinkedIn: the most misunderstood marketing tool. As the social network for professionals, LinkedIn is often treated just as a simple networking tool. Basically, people who have done or want to do business together try to connect and maybe trade a message or two. The end. That’s why...

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A Guide to Using Virtual Reality in Your Real Estate Business

A Guide to Using Virtual Reality in Your Real Estate Business

It wasn’t so long ago that virtual reality was a futuristic, hard-to-wrap-one’s-head-around technology that we described using words like “could,” “maybe,” “one day,” and “possibly.” We ourselves chimed in about possible uses for virtual reality in real estate as recently as November 2016. Well, forget “one day”...

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A REALTOR®'s Guide to Writing Captions for Social Media

A REALTOR®’s Guide to Writing Captions for Social Media

Before you started using social media for your real estate biz, you might have assumed that finding cool content to share would be the hardest part. And then you started writing captions. 😳 For some people, creating a concise, meaningful and entertaining caption just rolls off the...

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7 Real Estate Social Media Post Ideas for October

7 Real Estate Social Media Post Ideas for October

Happy September! A new month means a new social media calendar to plan — not for this month, but for the next. Today we’re serving you with some ideas for social media content for the month of October. Got some holes in your content calendar? Need some...

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How REALTORS® Can Improve Their Business During Slow Times

Summertime can be a quiet time after the rush of the spring market. It’s like a whitewater rapid slowing to a steady stream. But sometimes that rapid turns into what’s barely a trickle. Stay in the real estate biz long enough and you’ll likely find yourself experiencing...

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How REALTORS® Can Use Storytelling to Sell More Real Estate

How REALTORS® Can Use Storytelling to Sell More Real Estate

We’re going to let you in on a little secret. The key to awesome marketing isn’t taking a copywriting course or having advertising experience or a huge budget. It’s the ability to tell a story. That’s right. Good marketers = good storytellers. How Does Storytelling Help Me Sell More...

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