Quick Home Hacks

Quick, fun and snappy, Reels are the perfect format to show your audience an awesome home hack. 

Home hacks make for great real estate Instagram Reels because they’re on-topic for real estate agents but have broader appeal than market stats or buyer and seller tips.

Use the right hashtags and you just might have a shot at getting your Reel seen by non-followers — key to growing your following.

Think about the kinds of hacks you make use of as a real estate agent. Things like your secret to quickly deodorizing a home, how to make a bed look luxe and the best way to make faucets gleam. 

Looking for more? Ask your preferred staging service if they’d be willing to star in one of your Reels to show off one of their staging tricks of the trade.

Poke Fun At Yourself

Resist the urge to keep it all business, all the time. Instagram Reels is a fun format — have fun with it.

Leaning into humour is a great way to mix up your real estate social media content and reveal another side of your personality. Both are key to boosting Instagram engagement with your audience.

Self-deprecating humour always makes for a great Reel. Poke fun at classic real estate agent behaviour or stereotypes, or at the industry. 

You can adapt trendy Reel formats for real estate, such as…

• “Tell me you’re a real estate agent without telling me you’re a real estate agent…”
• “Real estate in 2023 be like…”
• “My toxic trait as a real estate agent:”

Weigh In

You’re a subject matter expert. And real estate is hot subject matter. 

Take to Instagram Reels to weigh in when you see real estate headlines in the news — tapping into current events and hot topics of conversation boosts the relevancy of your content. It’s also a chance to flex your expertise.

The key is to add your two cents while making your Reel visually engaging. Simple voiceover doesn’t make for a great Reel.

Canadian real estate commentator Daniel Foch does a great job with this type of content. 

While he largely creates TikToks that he then posts to Instagram, his style can inspire your approach to Reels. He uses screenshots of news stories, charts and other visuals, and layers them with a video of himself adding context and insight. It keeps the viewer engaged and helps make the content easy to digest.

Real Talk

Because the Reels format is fun and creative — transitions, music, effects, text — it’s a great way to deliver real talk. In other words, advice, warnings and tough love. The playful delivery gets the message across but keeps it from feeling too preachy or critical.

What should you “get Reel” with your followers about? Affordability, closing costs, home inspections, mortgages and the state of the market are all great topics to explore.

To create this kind of Reel, you could simply combine voiceover and/or on-screen text with visuals or you could again take a page from That Agent Kelly and layer a video of yourself speaking on-camera over relevant images.

Sell the Sizzle

Making a Reel to share a listing on Instagram and sell the sizzle is an approach you can use again and again this year.

Reels make promoting a listing on Instagram way more engaging. Use transitions and music to keep it lively. Use on-screen text to call out features and details. 

To keep your listing Reel from feeling like a standard walk-through, give it structure. “5 Reasons to Fall in Love With [listing address]” for instance, or simply “Listing of the Week.”

Take a peek at what Tyler Burrows is doing lately.