Real estate has many levels of clientele and various types of properties. But this doesn’t mean that selling techniques and strategies are all that different. Whether it’s a studio apartment or a lavish luxury home, a realtor’s first and foremost job is to help homeowners find...
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Being aware of how your competitors sell themselves is key to running a successful real estate business. It keeps you on your toes, and can inspire you to try new tactics. When it comes to online marketing for realtors, it can be tricky to decipher whether...
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Smart home technology may be the “open-concept living plan” of this decade. Translation: it’s what buyers are after. According to a recent survey by August Home and Xfinity Home, 18 percent of respondents said they’d likely purchase a new smart home product over the next 12...
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A real estate newspaper ad no longer cuts it; these days, almost all home buyers use the Internet during their search. Your personal realtor website is more important than ever. But what good is your website if it’s buried deep in thousands of other, similar Google...
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There is no shortage of capable realtors. Sellers and buyers don’t have to look very hard or long to find someone suitable. And thanks to hot markets like Toronto and Vancouver, as well as television shows that glamourize the lifestyles of successful real estate agents,...
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What will be the next trend for buying and selling real estate? It could be virtual reality. Welcome to the world of VR. What is virtual reality? Virtual reality, or VR, immerses the viewer in an environment that allows for 360-degree, lifelike sensory experiences. Viewers can touch...
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Fact: You can’t be successful in real estate without a steady base of clients, and you can’t grow that steady base without referrals. But in an industry full of agents, how on earth is a realtor supposed to do both? Good habits are a great...
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Ready for this? If you don’t have a responsive realtor website — one that works well on all devices — you’re potentially losing out on dozens, if not hundreds, of prospective clients. You’ve likely heard the stats before: 51% of people are using smartphones, not laptops,...
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For realtors, sometimes it’s just one mission after another. After working closely with a homebuyer to find their perfect home, or working with a seller to find their dream buyer, the next mission becomes to find the perfect closing gift. This is a special exchange between realtor...
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You're busy. Really busy. You've got client meetings all morning and property tours all afternoon. Somewhere in between, you'll probably close a deal. With such jam-packed to-do lists, real estate agents might see online marketing as a distraction. But maintaining an active web presence doesn't...
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One of the hardest challenges of running a real estate business is to stay top-of-mind for past clients, and to entice and build rapport with potential clients. In an industry that’s as competitive and time-sensitive as real estate, this task is much easier said than done....
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Staying on top of social media is important for any business. For online marketplaces like real estate, it’s even more important. There are countless reasons to engage your audiences on various social media platforms — to stay relevant, creative and innovative. In addition to the...
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