With the advent of online marketing within real estate, the saying “A picture is worth a thousand words” has never been more true. People have become highly visual, which is why more and more realtors are including media such as photos, videos, and virtual tours within...
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While we often stress the importance of online marketing and social media in today’s real estate environment, it’s also useful to remember that it’s not the ONLY factor at play. On top of keeping those SEO stats stable, being able to deal with clients on a...
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We often talk about how to attract client and leads using social media. After all, it has become an integral part of just about any online marketing plan, and marketing is of course very important in a field such as real estate. However, one should remember...
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Nowadays, more and more businesses are finding it crucial to have a solid online marketing strategy. One of the biggest facets of such strategies is social media, as its reach and efficiency has been proven time and time again. myRealPage understands the importance of social media-readiness,...
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Pick any facet of your realtor business, and we guarantee there are tech tools that can help you manage it. From productivity to collaboration to project management, there’s a platform, software or app for everything. With you, the savvy realtor, in mind, we’ve made our picks...
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When it comes to using social media to market their biz, realtors and other entrepreneurs often suffer from platform FOMO, which stands for "Fear of Missing Out." In other words, there's a fear-driven belief that they need to be active on every. Single. Social media...
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I hate to use the word "viral," as I tend to hate most buzzwords, but that's my quirk. Nothing wrong with them. But I will say "viral" just this once. Can brands leverage social media to create a viral movement at little to no cost? Here is the...
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We’ve shared lots of marketing advice on this blog. But there’s one suggestion we’ve yet to make: to hire a marketing assistant for your real estate business. Not because it isn’t a good idea – who wouldn’t want some extra help? – but because it...
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If you’re not adding video tours to your real estate listings, you’re running out of excuses. Video equipment is too expensive, you say? If you’ve got a phone, you’re good to go. Not tech savvy enough to film and upload? Apps and social media platforms...
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If you’re not using Facebook ads as part of your marketing strategy, we need to have a talk (actually, just read this post on why you need to be using them). Trust us and all the other savvy realtors that are #winning the marketing game,...
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For any online marketing plan, SEO is one of the main aspects that one needs to pay attention to. SEO, or Search Engine Optimization, boils down to following certain parameters that aim to make your real estate website and content much easier to find online. Sounds difficult?...
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People watch one billion hours of YouTube per day. Per day. That’s a ton of eyeballs — and a ton of potential leads for your real estate business. But without adopting some key YouTube marketing strategies and best practices, your YouTube channel isn’t likely taking advantage...
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