If you’ve ever created and published a real estate Instagram post that did well — way more likes than usual, several comments, new followers — you know how good it feels. Not because it’s fun to see your phone light up with each engagement, but because...
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Here’s a fact about websites: They all have bounce rates. Your real estate website has a bounce rate. A high bounce rate is bad. A low bounce rate is good. What’s a bounce rate again? you might be asking. Think of it like this. You walk into a...
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Be honest: did you give Instagram TV a go after we first wrote about it? If you did, awesome. If you didn’t, that's okay. Keeping up with all of Instagram’s constant changes can be hard, and trust us, we get it. But we’re here to tell you that NOW...
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When a prospect visits your real estate website, let’s face it: they’re not exactly there looking for your life story (sorry! 😁). Of course they may want to know a bit about you, but they’re there because they want to check out your real estate listings. And...
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On the first day of Christmas ♩ ♪ ♫ ♬ My REALTOR® gave to me ♩ ♪ ♫ ♬ A ring with my new house key ♩ ♪ ♫ ♬ Yes, the holiday season is upon us and across the country, REALTORS® are desperately racking their brains for...
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Marketing your real estate business online requires a toolkit. Some online marketing tools are essential to getting the job done right — the online equivalent of a hammer or measuring tape. Other tools are nice to have, but aren’t required — like a hand torch. In this...
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The ancient Greek philosopher Thales said, “The most difficult thing in life is to know yourself.” Thales obviously never had to write an ‘About Me’ page for his real estate website. Writing about yourself is never easy, especially when your goal is to convince people to hire...
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Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...
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Real estate open houses haven’t changed all that much in the last 25 years. Technology has changed nearly every other aspect of the business — real estate drone videos are now the norm — but open houses? Not so much. But there is one key way to...
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Hey, real estate fam. Quick question. How’s your real estate website doing? Is it bringing in leads on the regular? Or is it kinda just sitting there? If your website falls into the latter camp, it’s time we have a little chat. About IDX. IDX stands for Internet Data Exchange. In...
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Bug fixes and minor improvements, you thought? Nope. We've tweaked how listing URLs work and you can now take advantage of the change. The URL on your listings will now include the listing address and the MLS® Number, making it more "attractive" to both users and...
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Let’s talk content marketing. According to the Content Marketing Institute (yep, that’s a thing), content marketing is: “...
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