Marketing your real estate business online requires a toolkit. Some online marketing tools are essential to getting the job done right — the online equivalent of a hammer or measuring tape. Other tools are nice to have, but aren’t required — like a hand torch. In this...
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The ancient Greek philosopher Thales said, “The most difficult thing in life is to know yourself.” Thales obviously never had to write an ‘About Me’ page for his real estate website. Writing about yourself is never easy, especially when your goal is to convince people to hire...
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Open your Instagram account. Navigate to the official Instagram account (@Instagram). See those circular photos, below the bio but above the feed? Those are Instagram Highlights and they’re changing the way businesses use Instagram. Instagram Highlights were introduced in December 2017. The basic idea behind Highlights is that...
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Real estate open houses haven’t changed all that much in the last 25 years. Technology has changed nearly every other aspect of the business — real estate drone videos are now the norm — but open houses? Not so much. But there is one key way to...
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Hey, real estate fam. Quick question. How’s your real estate website doing? Is it bringing in leads on the regular? Or is it kinda just sitting there? If your website falls into the latter camp, it’s time we have a little chat. About IDX. IDX stands for Internet Data Exchange. In...
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Bug fixes and minor improvements, you thought? Nope. We've tweaked how listing URLs work and you can now take advantage of the change. The URL on your listings will now include the listing address and the MLS® Number, making it more "attractive" to both users and...
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Let’s talk content marketing. According to the Content Marketing Institute (yep, that’s a thing), content marketing is: “...
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Free eBook Alert! Since it’s the season of giving, we at myRealPage are putting up for grabs a FREE eBook! Just sign up for it here, and receive your copy of 4 Secrets to Online Marketing Success for Realtors for absolutely free. In this eBook, you will learn useful...
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Whether you’re a regular maker of resolutions or not, it’s hard to deny: the welcoming in of a new year feels like a fresh start. So why not use it as an opportunity to take a step back, look at your realtor marketing efforts to date,...
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Nearly every self-proclaimed online marketing expert will tell you that you need a robust social media strategy if you want a chance at online marketing success. And it’s no secret that this blog has sung the praises of Twitter, Facebook, and Instagram as a marketing...
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Raise your hand if: Your Facebook newsfeed seems to be clogged with memes and silly videos these days You’ve noticed engagement on your Facebook business page is way down You want to get more real estate leads from Facebook Check, check, and check? We thought so. Facebook...
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Go where your audience is. This is a classic principle when it comes to marketing your real estate business, but one that is often overlooked. In a world where you want to be everywhere at all times, it’s easy to become obsessed with doing it...
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