CapCut for Real Estate Agents: How to Make Easy Real Estate TikToks and Instagram Reels
We get it.
You’re hearing that real estate TikToks and real estate Instagram Reels are the best way to boost social engagement these days.
But…
Making that kind of video content can be intimidating! Especially for real estate agents who aren’t digital natives or accustomed to editing video.
Here’s a trade secret: CapCut for real estate agents.
CapCut is a comprehensive easy-to-use video editing tool that can be used on your browser or via a smartphone app. It comes packed with features, it’s intuitive to use and it’s free.
Read on to learn how real estate agents can use CapCut to make easy real estate TikToks and Instagram Reels.
Get the App
CapCut offers a desktop version of its editor, meaning you can work on videos from your laptop. It’s a great option to have, as it lets you have a bigger view of your content.
That being said, we recommend downloading the CapCut mobile app.
Most of the video footage and still photos you’ll be using to create real estate TikToks and real estate Instagram Reels will be on your phone.
Using and getting familiar with the CapCut app interface will make your experience more seamless — no need to transfer photos and videos to your computer. Just import your content straight from your phone.
The app is available for all operating systems, making it accessible for all real estate agents.
Upgrade to the Paid Version
Yes, CapCut is free to use. And the free version comes with all the bells and whistles you need to create well-produced real estate TikToks and Reels.
But it comes with a word of warning: the free version will leave a CapCut logo on all your videos, which can take away from the professionalism when you share your content online.
The paid version gives you the ability to remove this watermark. Fortunately, it won’t set you back too much. A monthly subscription in 2023 will cost you about $7.99.
Take Advantage of CapCut Templates
The best part of CapCut: templates!
Templates are pre-designed video configurations that keep you from starting from scratch every time you want to create a Reel or TikTok.
These layouts provide a framework of clips, effects, video transitions and audio that let you simply pop in your own footage and photos, and make edits as necessary.
This is not only a huge time-saver, but it can also improve the professionalism of your Reels and TikToks. Using a template, your finished product can look more like the work of a professional content creator than a real estate agent.
One of the best ways to find trending templates is to use TikTok. Once you have the CapCut app installed, switch over to your TikTok app. As your scroll the “For You” page on TikTok, keep an eye out for videos with a “CapCut • Try this template” label.
Tap that label, and then “Use Template in CapCut.” That will prompt the CapCut app to open, where you can get started on importing your content.
Another bonus: many templates make use of memes and audio that are trending, offering you an easy way to tap into what’s proven to be a hit on social media.
Experiment with AI Features
AI is more than ChatGPT.
CapCut offers AI features that can improve the efficiency and ease of your Reel and TikTok creation process.
It can make recommendations for ways to improve your video (such as cutting out unwanted parts, like a too-long pause or blurry footage), transcribe video, enhance audio and even suggest creative flourishes or templates based on its analysis of your footage.
Add a Call-to-Action
When you post your CapCut finished product to Instagram or TikTok, your caption should absolutely include a call-to-action to your followers. But don’t stop there.
To really emphasize the action you want your viewers to take after watching your video, use the on-screen text feature in CapCut to include a CTA in the video itself.
Cross-Post Your Content
Real estate agents need to work harder, not smarter when it comes to creating social media content.
Real estate agents would be remiss not to have a presence on TikTok in 2023 and 2024. But if you’ve been primarily focusing on Instagram, you can use CapCut to create Reels and then cross-post that content to TikTok.
The resolution and aspect ratio for both formats are the same — 9:16 and 1920×1080 px — so you don’t even have to worry about creating two different outputs!
