Millennials are now in the heyday of their first home-buying years. And Generation Z is right on their heels. Both demographics are huge in number. Millennials — roughly those born between 1980 and 1996 — represent about 27.5% of the population in Canada and almost 25%...
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Have you used Instagram direct messages for your real estate business yet? Maybe today’s post will convince you. Instagram direct messages aren’t just for sharing memes with friends. They’re for selling. In our last post about Instagram Direct messages for real estate agents, we talked about how the tool...
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Real estate marketing is more than the odd mailer campaign and business cards. For best results, mix it up! Try something new. Try several things all at once. Take your pick from this, our list of awesomely effective real estate marketing ideas for 2019. 1. Post In Online...
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Nod your head if this scenario sounds familiar: You’re getting ready to meet with a new client. It’s something you’ve done dozens or even hundreds of times before. But for whatever reason, you feel entirely ill-equipped. Like you’re not the right person for the job. Like...
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Even in this day and age of digital everything, there are still some real estate agents holding out on launching their own branded real estate website. “I’m doing just fine without one,” they say. “My brokerage lists me on their website — that’s good enough,” they say. “I...
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Instagram’s popularity has not waned in the nine years since it launched. Not for personal users and definitely not for business owners, who represent some 25 million accounts on the app. With every new feature that the photo- and video-sharing app rolls out, it just keeps...
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Everybody starts somewhere. Including real estate agents. That somewhere is usually at the bottom of the ladder. But new real estate agents don’t have to stay on the last rung for very long. Plenty of new agents start moving on up pretty darn quickly — thanks...
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Welcome to the hot and hazy days of August. You’re too busy selling, swimming, and sipping to think too hard about social media. We get it. But your real estate social media efforts don’t have to slip. To fill in a few of your scheduling gaps —...
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We’ve said it before. We’ll say it again. Real estate agents are entrepreneurs. You set your hours. You are your product. You’re responsible for finding clients and growing your business. And if you don’t do either? No paycheque. It’s a lot of work. A lot of pressure. And...
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You tell your client they have a full-price offer for their home. “Amazing!” they say. You tell your seller the home inspector found no issues during inspection. “What a relief!” they say. You tell your seller that it’s time for the appraisal. “Sorry, what?” they ask. Ah yes,...
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Scared of rollercoasters? Don’t sign up for a career in real estate. Like an amusement park ride, helping to sell and buy homes has twists and turns, ups and downs, and steep drops that will leave you beaming — or wishing it was all over. Being successful...
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Drumming up amazing ideas for your real estate social media accounts is sometimes not easy (unless you’re a social media master — in that case, bravo). It could get even harder when the weather gets nicer and business kicks into high gear, and there's just not...
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