You tell your client they have a full-price offer for their home. “Amazing!” they say. You tell your seller the home inspector found no issues during inspection. “What a relief!” they say. You tell your seller that it’s time for the appraisal. “Sorry, what?” they ask. Ah yes,...
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Scared of rollercoasters? Don’t sign up for a career in real estate. Like an amusement park ride, helping to sell and buy homes has twists and turns, ups and downs, and steep drops that will leave you beaming — or wishing it was all over. Being successful...
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Drumming up amazing ideas for your real estate social media accounts is sometimes not easy (unless you’re a social media master — in that case, bravo). It could get even harder when the weather gets nicer and business kicks into high gear, and there's just not...
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Marie Kondo is a tidying expert whose book The Life-Changing Magic of Tidying Up, and recent Netflix series has made her and her KonMari method household names. Her philosophy boils down to this: by paring down our belongings to only the things we need and the...
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Here’s a fact about websites: They all have bounce rates. Your real estate website has a bounce rate. A high bounce rate is bad. A low bounce rate is good. What’s a bounce rate again? you might be asking. Think of it like this. You walk into a...
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There’s something about June that makes us feel like kids again; impatiently dreaming about doing nothing under the sun instead of thinking about doing work at our desks. To make sure your social media efforts don’t dry up along with your motivation (just kidding), we’ve got...
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AI, or artificial intelligence, often gets a bad rap. It’s machines that will take over our jobs. Devices that will take over our brains. Robots that will take over the world! That’s all the stuff of sci-fi nightmares. In reality, AI has a lot of amazing potential. Good...
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The best real estate tech tools make it easier to run your business. They help you work more efficiently, and it's easier to do things on the fly. But with so many tools to choose from, how’s an agent supposed to figure out which ones to...
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The digital era may have changed just about everything else in the world of real estate, but good old-fashioned closing gifts have pretty much remained the same. Real estate closing gifts are such a standard part of working in the business that you may not even...
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Have you given up real estate postcards in the digital age? It seems like a smart decision, right? Everything happens online these days, and mail delivery seems to bring more junk flyers than things worth giving a second look. But let’s stop right there. That small category of...
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There’s no magic trick for getting your emails opened. Sorry. We wish there was, too. It all feels like a big game of chance, doesn’t it? You put the finishing touches on a slick newsletter, type in a real estate subject line that sounds interesting and most...
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Be honest: did you give Instagram TV a go after we first wrote about it? If you did, awesome. If you didn’t, that's okay. Keeping up with all of Instagram’s constant changes can be hard, and trust us, we get it. But we’re here to tell you that NOW...
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