Real estate agents get excited about lots of things. • Original hardwood in pristine condition • Buyers who fall in love with house number one • And the value of home staging. Suddenly, rooms look bigger and brighter. Tiny spaces look cozy instead of cramped. And buyers who previously...
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You probably already share data for current listings on your REALTOR® website. But there’s another kind of listing data that you should add if you're in Toronto. A type of data that could help double, triple or quadruple visits to your website… Sold data. Currently TREB is the...
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Real estate as a side hustle? As in — a part-time job? Full-time REALTORS®, we can feel your unease from here. Truth be told, real estate as a side hustle is possible. More than possible, it actually works quite well for a lot of people. Because real estate...
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REALTORS® are “yes” people. We want to make things happen. Yes, we’ll sell your house in six weeks. Yes, this is the house for you. Yes, we’ll take that offer. Which is why when you, the real estate agent, hear objections from buyers and seller you’re trying...
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Tired of reading headlines about millennials? We hear you. From avocado toast to selfies, the cycle of news stories about the aged-22-to-36 crowd is seemingly endless. But there’s a good reason why we can’t stop talking about this generational group. Millennials are the largest generation in North America. In...
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LinkedIn: the most misunderstood marketing tool. As the social network for professionals, LinkedIn is often treated just as a simple networking tool. Basically, people who have done or want to do business together try to connect and maybe trade a message or two. The end. That’s why...
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It wasn’t so long ago that virtual reality was a futuristic, hard-to-wrap-one’s-head-around technology that we described using words like “could,” “maybe,” “one day,” and “possibly.” We ourselves chimed in about possible uses for virtual reality in real estate as recently as November 2016. Well, forget “one day”...
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Summer is over, and so are your summer-specific selling strategies. Backyard party open houses, listing descriptions focused on outdoor entertaining potential, or even filling front porches with lush and vibrant flowers — put those away now. A new season = time for new tactics. Today, we’re exploring five...
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Happy September! A new month means a new social media calendar to plan — not for this month, but for the next. Today we’re serving you with some ideas for social media content for the month of October. Got some holes in your content calendar? Need some...
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Summertime can be a quiet time after the rush of the spring market. It’s like a whitewater rapid slowing to a steady stream. But sometimes that rapid turns into what’s barely a trickle. Stay in the real estate biz long enough and you’ll likely find yourself experiencing...
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Over here at the myRealPage HQ, we’ve been working tirelessly to create new features to make your already-busy lives as REALTOR®S easier. That’s why we’re happy to announce yet another new feature has been added to the mRP arsenal for all of our customers! You can...
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It’s August and we’re back with another round of social media post ideas for real estate agents (you can see our other ideas here and here). On the docket today: concepts for September. These ideas aren’t meant to replace your own social media ideas or stifle your...
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