AI, or artificial intelligence, often gets a bad rap. It’s machines that will take over our jobs. Devices that will take over our brains. Robots that will take over the world! That’s all the stuff of sci-fi nightmares. In reality, AI has a lot of amazing potential. Good...
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The best real estate tech tools make it easier to run your business. They help you work more efficiently, and it's easier to do things on the fly. But with so many tools to choose from, how’s an agent supposed to figure out which ones to...
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The digital era may have changed just about everything else in the world of real estate, but good old-fashioned closing gifts have pretty much remained the same. Real estate closing gifts are such a standard part of working in the business that you may not even...
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Have you given up real estate postcards in the digital age? It seems like a smart decision, right? Everything happens online these days, and mail delivery seems to bring more junk flyers than things worth giving a second look. But let’s stop right there. That small category of...
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There’s no magic trick for getting your emails opened. Sorry. We wish there was, too. It all feels like a big game of chance, doesn’t it? You put the finishing touches on a slick newsletter, type in a real estate subject line that sounds interesting and most...
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Be honest: did you give Instagram TV a go after we first wrote about it? If you did, awesome. If you didn’t, that's okay. Keeping up with all of Instagram’s constant changes can be hard, and trust us, we get it. But we’re here to tell you that NOW...
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Scratching your head over what to post to your real estate social media accounts in May? We’re here to help. This is the May edition of our monthly social media inspiration roundup. For more social media ideas, check out our post suggestions for April, March, and...
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Ninety-nine percent of millennial buyers go online for their home search. So do 89% of older baby boomers, and 77% of the silent generation. Where online exactly? MLS databases. And your website. Your personal real estate website is on the frontline of the home buyer search. Which means...
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Time for a pop quiz. Name the ways you bring visitors to your real estate website. Social media? Check. Instagram ads? Check. A newsletter? Check. SEO? Check. Solid list. There’s just one thing missing. Real estate landing pages. Not using real estate landing pages on your website yet? Have landing pages but aren’t...
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Thank-you notes are a boon and a bane for real estate agents. A boon because they can do wonders for generating new and repeat business. Sending a thank-you card to the person whose business you didn’t win? You’ll get ‘em — or their friend — next time. A...
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Wouldn’t it be great if it took your sellers even longer to accept an offer? Or if your buyers just wanted to see more and more and more listings? Or if the paperwork took weeks, not hours, to come through? Said no REALTOR®. Ever. Closing deals fast is a...
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April showers bring May flowers another round of ideas for social media posts that real estate agents can use for Instagram, Twitter, Facebook, and Pinterest. This is the April edition of our monthly social media inspiration roundup. For more inspo, check out our post ideas for March...
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