Summer is over, and so are your summer-specific selling strategies. Backyard party open houses, listing descriptions focused on outdoor entertaining potential, or even filling front porches with lush and vibrant flowers — put those away now. A new season = time for new tactics. Today, we’re exploring five...
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Happy September! A new month means a new social media calendar to plan — not for this month, but for the next. Today we’re serving you with some ideas for social media content for the month of October. Got some holes in your content calendar? Need some...
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Summertime can be a quiet time after the rush of the spring market. It’s like a whitewater rapid slowing to a steady stream. But sometimes that rapid turns into what’s barely a trickle. Stay in the real estate biz long enough and you’ll likely find yourself experiencing...
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Over here at the myRealPage HQ, we’ve been working tirelessly to create new features to make your already-busy lives as REALTOR®S easier. That’s why we’re happy to announce yet another new feature has been added to the mRP arsenal for all of our customers! You can...
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It’s August and we’re back with another round of social media post ideas for real estate agents (you can see our other ideas here and here). On the docket today: concepts for September. These ideas aren’t meant to replace your own social media ideas or stifle your...
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We’re going to let you in on a little secret. The key to awesome marketing isn’t taking a copywriting course or having advertising experience or a huge budget. It’s the ability to tell a story. That’s right. Good marketers = good storytellers. How Does Storytelling Help Me Sell More...
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Marketing your real estate business online requires a toolkit. Some online marketing tools are essential to getting the job done right — the online equivalent of a hammer or measuring tape. Other tools are nice to have, but aren’t required — like a hand torch. In this...
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We talk a lot on this blog about social media tips for real estate agents and how to improve your real estate website. Today, we’re taking it offline. Literally. We’re discussing a part of real estate business that the internet hasn’t replaced — the good old-fashioned business...
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Gone are the days when your only option for promoting an open house was to put an ad in the newspaper, tell some friends and hope your balloons on the day of the event would attract a passerby. The internet today is like your own personal...
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Most real estate agents could host an open house with their eyes closed. Or so they think. Open houses are one of the most routine parts of any realtor’s job – so much so that they might not spend much time thinking about what could be...
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Lines often get blurred on social media. We’ve all seen cringe-worthy content pop up on our social media feeds before. Not just from tasteless acquaintances or outspoken celebrities, but from business owners and brands — the kind of accounts you don’t expect to post anything but professional...
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Customer service? There’s an app for that. Actually, there are about five dozen apps for that. Maybe more. And if there’s not an app for it, there’s a website. A platform. Some kind of digital service. There’s not much that hasn’t been revolutionized, streamlined and improved in the...
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