Instagram changed — again! — on June 20th, 2018. Before you groan about another algorithm (and we don’t blame you), know that this most recent update is a pretty cool one. It’s not an algorithm change, but an awesome new in-app feature with plenty of potential. Welcome...
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Repeat after us: “Instagram is important for my real estate business. Instagram is important for my real estate business. Instagram is important for my real estate business.” Once just a fun social media novelty, Instagram is now a bonafide marketing tool for businesses of all kinds, including real estate. We...
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We’re well into the dog days of summer now. When pools, docks and patios are beckoning, who wants to sit in front of a computer and dream up a bunch of amazing ideas for social media posts? Not you. Like we did for the month of July,...
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Hands up if you’ve ever… Sent a picture from the dressing room to a friend or partner, asking for their opinion before you buy a shirt Researched and bought a product because you saw lots of people recommending it on social media Clicked on an...
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So you’re creating video content for your real estate business. Awesome! (If you’re not, consult this list of reasons why REALTORS® need video content). But are you...
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How you spend the first few hours after waking up can really set the tone for the rest of the day. Oversleep and walk in late to a meeting? You’ll likely feel frazzled until dinner time. Make time to exercise, drink a smoothie and play with your...
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Social media content without images is like pizza without cheese. Edible? Sure. So delicious that everyone wants a slice? Definitely not. Consider this: Tweets with images receive 150% more retweets and 89% more favourites (Source) Facebook posts with images receive 2.3 times more engagement than posts without...
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Sometimes, sending emails to prospective clients is like being a teenager with a crush. You want to hang out with them (you want them to hire you) so you put yourself out there and send them a text message (a carefully worded email). Then, you sit back...
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Hanging in there, real estate pals? Yes, no – barely? We hear you. Busy season has arrived and it’s only going to ramp up from here. To help you survive — and thrive — during the season, we’re bringing you all kinds of tips and tricks this month...
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Real estate has always been a business driven by human connection. We may deal in property, but it’s who we interact with and how we interact with them that makes or breaks us in this business — not how beautiful or how huge our listings are. It’s...
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There are about 80,000 licensed real estate agents in the province of Ontario alone. Eighty thousand. In one province. Back in 2014, it was estimated that there was a real estate agent for every 245 Canadians over the age of 19. Translation: real estate buyers and sellers can...
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We’ve talked lots on this blog about different strategies for generating leads for your real estate business. Strategies like… Implementing IDX on your real estate website Using chatbots Creating online quizzes Adapting your Facebook approach Today, we’re delving into a different kind of lead generation strategy...
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