How to Promote Sold Listing Data on Your Real Estate Website

Real estate sold data is a powerful tool.

In fact, we recently dedicated a post to how sold listing data can help real estate agents get more clients.

The highlights: buyers and sellers want this information. This tool requires them to register on your real estate website in order to get it. Win-win — they get the info, you get a lead. 

But like any powerful tool, you need to know how to use sold data if you want to maximize its effectiveness.

And for real estate agents, that means knowing how to promote sold listing data so that you bring potential leads to your real estate website.

That’s what we’re talking about today.

Keep reading to discover four powerful ways to promote sold listing data on your real estate website.

Target Local Keywords With Google Ads

Information about recently sold listings is in high demand. 

Just start typing “sold house” into Google — you probably won’t get very far before Google suggests a completion for your search, such as “sold house prices Toronto.”

Capitalize on this by running Google Ads for your real estate website that target the keywords and phrases that people are using when searching for information about recently sold homes.

Here are some examples of keywords you could use:

• Sold listings near me
• [city name] sold data
• Sold listings in [city name]
• [city name] sold condos
• Sold house prices [city name]
• [city name] sold prices
• Home sale prices [city name]

Your Google Ads should promote the sold data, not your real estate website — for example, your copy should be something like “Discover what your neighbour’s house just sold for in Toronto” instead of “John Smith Realty knows Toronto homes.” 

Create Teaser Content on Instagram

People love inside scoops and big reveals. Especially when it’s about something they have a real-life connection to — like what homes in their neighbourhood are selling for.

Instagram is a perfect place to tap into that. How often have you seen Instagram Stories, for instance, that create curiosity and build suspense? Want to see the finished product? Tap the link!

Real estate agents can use that same teaser content strategy to promote sold listing data on Instagram. Here’s how.

Create Instagram Ads to tease sold listing data

Instagram Ads are an awesome way to maximize the reach of your Instagram content and convert users who don’t yet follow you into followers and leads — perfect for promoting your sold listing data.

You can create in-feed ads (what users will see when browsing their Instagram feeds) or Story ads (what users will see when tapping through their Story feeds).

Still images and text work well for Stories. If you want to create an in-feed ad, we recommend using video (even if it’s just photos and words turned into a video using animation and transitions) with text to immediately catch a user’s eye. If your in-feed ad is simply an image with a caption about sold data, you’re likely not going to see results.

Whichever you choose, we recommend a simple-but-strong approach, with a short and powerful CTA that cuts through the noise. Like these:

• Story: “Want to know what your neighbour’s house just sold for? Tap to find out”
• Story: “Want to know exactly what homes in Little Italy are selling for? Tap here”
• In-feed: “Looking for Leslieville sold prices? They’re just a tap away”
• In-feed: “Ever wondered what a house in your area sold for? Stop imagining — real sold prices are here”

Create Instagram Stories to tease sold listing data

Instagram Stories are a great way to experiment and see what kind of approach resonates with your followers.

Here’s one idea. Take a listing of yours that recently sold, a listing you promoted on Instagram. Using some of the standout listing photos, create a series of Stories that ends with a link to the sold listing search or predefined search page on your real estate website with a search already entered (to show data in a specific area). 

Here’s an example:

• Story #1: “Remember this stunning semi in Birchcliff?”
• Story #2: “4 bedrooms, 3.5 bathrooms, chef’s kitchen, forest views, heated garage”
• Story #3: “It just sold for ……..”
• Story #4: “Want to know how much? Tap the link to find out!”

Build Community Information Pages on Your Website

Creating neighbourhood guides or community information pages on your website is a great marketing tool. 

They can be destination links for Facebook Ads and Instagram Ads. You can use them to show off your local expertise, promote listings, analyze what areas visitors are most interested in — and push visitors to your sold listing data.

If you’re already using sold listing data on your website, you can use sold data in your neighbourhood pages with a geographic search already entered so that visitors can see what homes in the neighbourhood are selling for.

With sold search data added, you can start promoting these webpages in new ways and boosting your traffic.

Is adding community pages to your website tricky or expensive? myRealPage websites make it easy with Starter Pages — highly flexible page templates that give you maximum results for minimum effort.

Give Sold Listing Data a Spot in Your Email Marketing

If real estate emails are a part of your marketing strategy, consider incorporating sold listing data into your real estate email content.

This isn’t a tactic to grow your lead list. If someone has subscribed to your emails, then their registration to see sold data on your website isn’t a new lead.

But it is a way to keep their interest, direct them to your website and engage them in your content — all of which can help change them from a lead into a client.

If you send an email newsletter, consider dedicating a spot to sold listing data and making it a regular feature. 

In each issue, choose one recently sold listing to promote. Pick an impressive listing photo and pair it with some attention-grabbing copy, like this:

SOLD FOR??

This stunning Gastown condo just sold. 

Want to know the sold price? 

Click here to find out!

Readers won’t be able to resist the temptation. 

How are you promoting sold listing data on your real estate website?