Quick! Which iconic non-fiction book is nearly 30 years old, has been translated into more than 30 languages, and has sold a crazy 25+ million copies worldwide?
That would be Stephen R. Covey’s The 7 Habits of Highly Effective People – A.K.A. one of the most successful self-help books of all time.
It’s easy to see why Covey’s book resonated with so many people looking to improve themselves.
In its pages, he outlined seven simple, but super powerful habits that people can adopt in order to become highly effective and positioned for success. It’s practically a step-by-step guide for improving oneself.
And who doesn’t love self-improvement? This entire blog is about real estate agents lining themselves up for success with killer marketing strategies.
On that note, we present our mini take on Covey’s famous book: the seven habits of highly successful real estate agents.
Habit 1: They have specific goals
As a kid, you probably had a teacher or two ramble on about setting “SMART” goals. That is, goals that are Specific, Measurable, Achievable, Relevant, and Time-based.
Well, maybe they were right after all, because setting these kinds of goals is what helps set successful realtors apart.
Highly successful agents know that they need specific goals to aspire to. This helps them create a path to achieving those goals. After all, to create a map, you need to know where you’re going, right?
Spend time at the start of every year, and once each month to establish your monthly and yearly goals. These should be SMART goals, and could be related to sales, lead generation, or maybe even web traffic.
Habit 2: They’re planners
When goals are in place, you can begin strategizing and establishing a plan for achieving them. Highly successful realtors give themselves playbooks for meeting goals.
Taking the time to create a detailed plan helps realtors visualize what they need to find success, identify any weak or trouble spots, and focus their efforts.
As they say, proper planning prevents poor performance.
Habit 3: They educate themselves
Successful real estate agents know they’ll be left in the dust if they’re not familiar with the latest industry news, technologies, social tools, and housing trends.
To ensure their clients view them as highly knowledgeable and relevant, successful realtors invest the time and money in educating themselves – both formally and informally.
These investments include enrolling in courses to sharpen digital acumen or public speaking skills, embarking on frequent neighbourhood tours to stay up-to-date on areas, and reading newspapers, magazines, real estate publications and blogs to keep in the loop on news and industry changes.
Habit 4: They try new things
Realtors can’t rest on their laurels; what helped them sell a house 10 years ago may be completely ineffective now.
As realtors are learning new things, they need to be putting them to the test in their own career. Not everything will stick — Snapchat campaigns are probably not the best for clients over 45, for example — but experimentation will help identify new opportunities and ways to achieve.
Habit 5: They train
And by train, we mean “practice” — networking, client meetings, presentations, speeches, etc. Successful realtors practice conversations they plan to have, roleplay meetings, record and listen back to client phone calls, and act out open houses, all in the name of getting better at what they do.
“Practicing” may feel awkward but practice does make… better (‘cause hey, there’s always room for improvement). These kinds of exercises will help you identify trouble spots that need addressing and will help develop new confidence in your approach.
Habit 6: They prioritize relationships
…with colleagues, new clients, the local community, related professionals, past clients and prospective clients. These people form a realtor’s network — possibly the most important tool in an agent’s toolkit.
A real estate agent who works to develop and maintain friendly, lasting connections and relationships with his or her circle will enjoy a warm, thriving network, which is vital for finding new clients.
Habit 7: They find their differentiator
Successful realtors identify what makes them stand apart from others, and then focus on delivering a specific value or experience that puts them in demand. (Check out our blog post on how to find your realtor niche as a starting point.)
For example: a real estate agent who is younger than 30 and has always lived in a condo might decide that their unique value proposition is first-hand experience and knowledge to share with young, first-time condo buyers.
Determining what makes you different, and thereby more valuable, will help you quickly target and build an always-warm and pertinent pool of potential clients.
What characteristic or habit has been key to your success as a real estate agent?