To Conduct Research

From assembling neighbourhood guides to gathering market statistics, research — reading, Googling, summarizing — is a regular part of an agent’s job. 

But it takes time. Time you could be spending on other things, like working on your beautiful real estate website.

This is where AI tools like ChatGPT can be incredibly useful. Given the right prompts, ChatGPT can conduct research and pull information for you while you focus on other tasks.

Just make sure you fact-check any details you plan on using. While these tools are intelligent, they’re not perfect.

As a Starting Point For Listing Descriptions

Writing great listing descriptions can become tedious after enough years in the business. After all, how many different ways are there to describe a kitchen?

Try using AI as a starting point for writing listing descriptions. 

You can feed tools like ChatGPT details about the home, such as the location, number of storeys, number of bedrooms and bathrooms and its upgrades and additions, and request that it also call out certain sales attributes, like the home’s proximity to things or its beautiful view.

It will return a listing description that you can then edit and shape into one that suits your brand and best represents the home. Don’t rush the editing part. The AI-generated description may contain inaccuracies, be missing details or may have a voice and tone that doesn’t fit your business.

You can also ask ChatGPT to repurpose the description for another use, such as an Instagram caption or email copy. 

To Manage Inquiries

The rate at which you respond to inquiries that come in via your real estate website is hugely important. The more responsive you are, the better impression you make, the greater your chance at reeling the person in further.

AI, in the form of a website chatbot, can help boost your response rate and your efficiency by acting as the first line of defense for any inquiries. 

Installed on your real estate website, a chatbot can do things like:

• Schedule calls or meetings
• Collect contact information
• Answer simple questions 
• Promise a swift follow-up 

To Get a Head Start on Blog and Video Content

Creating original real estate video content and real estate blog content requires a lot of time and creativity. It’s worth the effort, but finding the time can be challenging.

Imagine how much more lead-generating real estate content — blog posts, Instagram Reels, TikToks — you could produce if researching, scripting and writing was largely done for you.

AI can be your marketing assistant in that way. Once you have topics and formats in mind (e.g., an Instagram Reel about mortgage rules, or a blog post about interior design trends), you can ask a tool like ChatGPT to…

• Conduct research on your topic
• Write a video script
• Create a blog post outline
• Brainstorm headlines and titles
• Come up with engagement questions for readers and followers
• Suggest hashtags
• Draft captions

Tools like ChatGPT can’t produce your video and they shouldn’t be used to compose entire blog posts, but, by taking care of the tasks like those listed above, they can save you a lot of time and energy.

To Conduct Keyword Research

Knowing what keywords to use is essential for an effective real estate SEO strategy. 

Identifying these keywords takes time and, if you want to use a tool or program that does the heavy lifting for you, money. 

ChatGPT can help you. Give it a specific prompt such as “keyword ideas for real estate agent in Toronto” or “keyword ideas for Toronto real estate” and it will return a list of keyword phrases you can consider trying to rank for via your website and blog content.