content creation Tag

How Realtors Can Tailor Their Marketing for Buyers vs. Sellers

How Realtors Can Tailor Their Marketing for Buyers vs. Sellers

Maybe you’re usually a listing agent. Or maybe you typically work with buyers. OR, maybe like so many working agents, you’ll take whatever comes your way. Sellers, buyers, who cares; business is business, and income is income. When it comes to marketing, however, you should be choosier. Buyers and...

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5 New Year’s Resolutions for REALTORS in 2018

5 New Year’s Resolutions for Realtors in 2018

Whether you’re a regular maker of resolutions or not, it’s hard to deny: the welcoming in of a new year feels like a fresh start. So why not use it as an opportunity to take a step back, look at your realtor marketing efforts to date,...

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20 Topic Ideas for Your Next Real Estate Marketing Videos

20 Topic Ideas for Your Next Real Estate Marketing Videos

You already know that video should play a starring role in your real estate marketing efforts (and i you haven’t gotten behind the camera yet, let us remind you why realtors need video content). Hopefully you’ve already got a library of video content, including video tours for...

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How Realtors Can Get Free Press and Media Attention

How Realtors Can Get Free Press and Media Attention

What’s better than creating buzz for your real estate business? When someone else creates the buzz for you — for free! That’s the beauty of press. And that’s why press attention is often tricky to attract, especially for small businesses that don’t have their own PR teams. But...

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5 Tips For Writing Real Estate Listing Descriptions That Sell

5 Tips for Writing Real Estate Listing Descriptions That Sell

The topic of real estate photography for listings gets a lot of air time. Rightfully so. High quality photography that makes every house, condo and cottage look like something out of a magazine is hugely important for listings. But you know what else is important? The words. Amazing...

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