The 130 Best (and Worst) Real Estate Words to Use in Listings

It’s hard to find the right words when writing real estate listings.

How do you stand out, hit the right notes and avoid using the same old adjectives — seriously, not everything is gorgeous — every time?

Great listing photos help (as do these tips for better real estate listings), but how do you make the written description really come to life and sell the sizzle?

It’s all about word choice.

If you’re feeling uninspired when it comes to writing descriptions for real estate listings, we’re here to help.

We’ve assembled a reference list of the best and the worst real estate words to use in your listings — 130 of them!

Get your pen keyboard ready and dive in 👇

The Best Real Estate Words to Use in Listings

For the overall home

• • • Retreat
    • Haven
    • Sprawling
    • Upscale
    • Luxurious
    • Stately
    • Custom
    • Storybook
    • One-of-a-kind
    • Remodelled
    • Designer
    • Architectural
    • Upgraded
    • Move-in ready
    • Completely redone
    • Immaculate
    • Standout
    • Jaw-dropping
    • Stunning
    • Rare
    • A gem

For the backyard

• • • Peaceful
    • Tranquil
    • Oasis
    • Resort
    • Hideaway
    • Getaway
    • Paradise
    • Private
    • Lush
    • Treed
    • Landscaped
    • Fenced
    • Low maintenance
    • Perfectly maintained
    • Sprawling
    • Room to play

For the kitchen

• • • Chef quality
    • Gourmet
    • Space for everything
    • Walk-in pantry
    • Counter space
    • Stainless steel
    • Gas
    • Marble
    • Granite
    • All new
    • Upgraded
    • Remodelled
    • Entertaining
    • Walk-out
    • Bright
    • Gleaming
    • Modern
    • Farmhouse
    • Sleek
    • Custom
    • Designer

For the bathrooms

• • • Spa
    • Hydrotherapy
    • Spacious
    • Built-in
    • Storage
    • Private
    • Contemporary
    • Hotel-like
    • Luxurious
    • Heated floors
    • Towel warmer
    • Double vanity

For the bedrooms

• • • Walk-in closet
    • Ensuite bathroom
    • Suite
    • Roomy
    • Dreamy
    • Designer
    • Light-filled
    • Quiet
    • Private
    • Sanctuary
    • Retreat
    • Nest

For the living spaces

• • • High ceilings
    • Fireplace
    • Built-in
    • Theatre
    • Entertainment
    • Recessed lighting
    • Spacious
    • Bright
    • Open layout
    • Hosting
    • Family-oriented
    • State-of-the-art
    • Custom
    • Must-see

For the neighbourhood/area

• • • Central
    • Historic
    • Landmark
    • Waterfront
    • Family-oriented
    • Covetable
    • Hip
    • Hottest
    • Convenient
    • Entertainment
    • Bucolic
    • Peaceful
    • Tree-lined
    • Pastoral

The Worst Real Estate Words to Use in Listings

• • • Motivated to sell
    • First-time
    • Fixer upper
    • Imagination needed
    • Look beyond
    • Potential
    • Budget
    • As-is
    • Efficient
    • Satisfactory
    • Basic
    • Standard
    • Remote
    • Old
    • Don’t miss
    • Don’t wait
    • Hurry up
    • Close to church/temple
    • Perfect for couples with no kids
    • Perfect for him and her

What words or phrases do you think are overused in real estate listings?