How REALTORS® Can Take Advantage of 2020 Marketing Trends
Word-of-mouth is great, but it’s often not enough to generate the leads you need in your real estate business, especially if you’re just starting out.
But rather than waffle around trying all the available online marketing strategies, we’re condensing the research down for you.
Here are the best of the best 2020 marketing trends that you can put to use today.
1. Double Down on Your Email Marketing Strategy
Wanna know where you can post your content and still have it appear in the order it was sent?
Email is the answer.
There aren’t any games to play to sneak around algorithms with email. Instead, all you need to do is deliver high-quality content that your list wants to open.
If you are writing stellar real estate blogs or posting helpful homeowner tips on social media, curate that information into a concise, information-packed email for your subscribers.
Keep your subject line short and snappy to entice people to open your email, and continue to deliver value to their inbox week after week. That way you’ll be top of mind when they need a REALTOR®.
2. Start a Podcast as a REALTOR® in Your City
People love podcasts. They can listen at their convenience, they aren’t interrupted by commercials, and great podcasts provide inspiration, information and entertainment.
As a REALTOR®, you might be thinking, ‘What the heck can I talk about on a podcast?’
Well, first, let’s think of your clientele:
- What do they want to know?
- What’s important to them?
- How can you give back to them?
The podcast itself isn’t about selling. It’s about showing up as yourself, providing killer value to your listeners, and letting them get to know, like and trust you.
You could start a podcast all about the unique businesses in your city if you’re selling commercial real estate. You could literally highlight your client’s businesses for them.
You could also become your city’s talk show host, sharing important events, talking with municipal leaders and covering all the issues important to your clients.
Get creative with it! Have fun sharing what you know and meeting new people. Your podcast forms the top of a very broad funnel and if people like you, they’ll find out what you do and contact you when they need to move.
3. Create More Real Estate Content for Your Platforms
You’ve heard it before, but you’re going to hear it again. No matter how much content you’re creating right now, you can be creating more to reach more people.
Because of those pesky algorithms, not all your followers are seeing your posts. So play the numbers game.
Create more pieces of content for your social media channels. Instead of posting twice a week on Instagram, post once a day to your feed. Maybe even up your Instagram Story game and post 5 to 10 times a day.
Bonus Tip: Be sure that the content you’re posting is contextualized to the platform.
In other words, share:
- funny and informational images on Instagram,
- memes and polls on Facebook, and
- polished business-level content on LinkedIn.
4. Invest in One of the Largest 2020 Marketing Trends: Micro-niches
Niches are your own small pocket of people that you serve best with your real estate expertise. This could be Downtown Millennials, Empty Nesters Downsizing, Young Families with Two Kids or Small Businesses.
But, micro-niches take that one step further:
- Instead of Downtown Millennials, you could serve Millennials Working on Bay St.
- Instead of Empty Nesters Downsizing, you serve Empty Nesters Looking for Luxury Condos
- Instead of Small Businesses, you serve Small Creative Service-Based Businesses
2020 is going to be all about figuring out your micro-niche, creating content that serves your micro-niche audience, and working with a very exclusive group of clients.
5. Invest in Chatbots to Individualize Your Communications
Clients are savvy. They want information and answers customized to their own situation. But having one-on-one conversations with all these people can be overly time consuming.
So what’s a real estate agent to do?
Add a chatbot to your website, of course!
Chatbots are an excellent way for your potential and current clients to ask questions, and get an answer that’s relevant to them.
You get to provide them with a service that makes them feel taken care of as an individual, but you also add in a little automation so that you aren’t swamped answering the same questions over and over.
Which 2020 marketing trend are you most excited about?